Principal Product Marketing Manager

Review portfolios to identify areas for improvement, leading teams to evaluate problems, identify solutions, and present business cases to senior stakeholders. Drive discussions on innovative ideas and best practices across teams globally, fostering a culture of continuous improvement and innovation. Investigate emerging global initiatives, researching customer benefits and identifying disruptive innovations to suggest actionable solutions. Bachelor's degree and at least 5 years of professional experience in medical device marketing. Minimum of 6 years' experience leading strategic marketing initiatives, with a focus on product management and customer insights. Proven experience in developing and executing strategic plans and innovative marketing strategies. Demonstrated ability to optimize channel mix and integrate digital systems for enhanced customer experiences. Experience in project and resource management, with a track record of managing complex, cross-regional projects. Ability to influence and build strategic relationships across the organization and externally. Willingness to travel up to 30% of the time. Higher education such as MBA, MPH, or MHA in health policy. Specific medical device experience, particularly in neuromodulation devices. Technical skills related to digital marketing, data analytics, and customer insight tools. Proven ability to influence without authority and foster a culture of innovation and continuous improvement. Analyze and recommend optimal channel mix strategies to enhance customer engagement and experience. Develop and present differentiated value propositions for global initiatives, articulating the company's unique value over competitors. Establish governance processes for complex, cross-regional projects, ensuring effective stakeholder management and alignment. Facilitate strategic relationship building across the organization and externally, promoting collaboration for optimal results. Design strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses. Determine clear and specific priorities for the development of new products/programs and product/program enhancements by defining customer needs and working with other internal functional groups. Contribute to the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines. Propose the allocation of resources to assist in managing products/programs' life cycle from concept through retirement by assessing needs and objectives. Evaluate promotional plans to ensure they are consistent with product line strategy and that the message is effectively conveyed. Evaluate strategies for product/program launches to ensure products are properly positioned and that brochures, sales sheets, training, and supporting materials will launch products successfully and stimulate sales. Develop recommendations on translating data collected on customer needs into engineering measures to evaluate product performance. Represent the company by visiting accounts to solicit feedback on company products and programs. Organize physician symposiums by working with assigned staff in commissioning doctors to participate and working with internal departments to promote and schedule events.