Principal Product Marketing Manager - Observability

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What Is The Role : 

We are a team of creative technologists who live at the intersection of engineering and storytelling. We craft narratives that connect the what, how, and why of our technology — from major product launches to minor releases, video tutorials to interacting with and influencing analysts. We drive defining the core message, aligning the company, and telling narratives that stick.

You will be the voice of Elastic Observability in the market, a trusted thought partner to product management and field teams, jointly shaping the outbound strategy that drives adoption across observability use cases. You will move between the technical and the creative: understanding how our products work, who uses them, and why it matters, then translating that into positioning, content, and campaigns. Be responsible for the observability narrative at Elastic, from market positioning to product launch and field enablement.

You'll work with a distributed team, including product, sales, marketing and executive leadership.

What You Will Be Doing : 

• Own messaging and positioning : Craft differentiated, compelling narratives for Elastic Observability that resonate with both practitioners and decision makers.


• Drive go-to-market strategy end-to-end : Define and lead GTM for new launches and campaigns from strategy through execution and track metrics.


• Enable the field : Build training and content that empowers sales, solutions engineering, and customer success to tell the Elastic story with confidence.


• Represent Elastic in the community : Attend and present at trade shows, conferences, and industry events. Some travel required.

What You Bring : 

• Direct experience with Observability, DevOps, or cloud-native infrastructure use cases. You understand the problems SREs, platform engineers, and developers face day-to-day.


• Curiosity about the "how" of technology, paired with the storytelling instinct to explain the "why" to any audience.


• A track record of crafting engaging content through blog posts, presentations, demos, videos that makes technical ideas accessible and compelling.


• Strong communication skills, comfortable presenting to audiences of all sizes, from an intimate field briefing to a conference keynote.


• Experience collaborating across a highly cross-functional, globally distributed team.

Bonus Points : 

Background in observability and prior experience as an SRE, platform engineer, solutions engineer, or consultant.