Private Duty Community Liaison/Marketer

COMPANION AT HOME COMMUNITY LIAISON/MARKETER

JOB TITLE: Community Liaison

REPORTS TO: Assistant Administrator

SUMMARY: The Community Liaison is a field-based role responsible for growing billable caregiving hours by building and maintaining relationships with referral sources — hospital discharge planners, physicians, skilled nursing and assisted living facilities, case managers, and community organizations. This person spends the majority of their week in person, not behind a desk, generating a steady, reliable pipeline of new client admissions and increased billable hours.

ORGANIZATIONAL DUTIES AND RESPONSIBILITIES: 

1. 
   

   Comply with all applicable laws;

   
   


2. 
   

   Conduct affairs in accordance with the highest ethical standards;

   
   


3. 
   

   Support the company goals and avoid conflicts of interest; 

   
   


4. 
   

   Strive to attain the highest standards for all aspects of patient care;

   
   


5. 
   

   Provide equal opportunity and respect the dignity of all employees;

   
   


6. 
   

   Maintain appropriate levels of confidentiality and privacy of all information;

   
   


7. 
   

   Maintain a relationship of integrity with each payer source;

   
   


8. 
   

   Conduct all business practices with honesty and integrity; and

   
   


9. 
   

   Ensure a secure workplace conforming to all regulations regarding occupational health and safety.
   
   

   
   

JOB-SPECIFIC DUTIES AND RESPONSIBILITIES: 

1. 
   

   Conduct in-person visits to referral sources on a weekly, recurring basis, building relationships that translate into consistent referral flow.

   
   


2. 
   

   Identify and cultivate new referral partnerships with healthcare related referral sources like; hospitals, physician practices, senior living communities, Home Healths, Hospices, etc.

   
   


3. 
   

   Identify and cultivate new referral partnerships with legal and finance referral sources like; estate & trust attorneys, long term care fiduciaries, wealth managers and financial planners. 

   
   


4. 
   

   Identify and cultivate new referral partnerships with community referral sources like; churches, Chambers of Commerce, Alzheimers Association, ALS Associations, and Parkinsons Associations. 

   
   


5. 
   

   Represent the agency at community events, health fairs, and lunch-and-learns to build brand awareness.

   
   


6. 
   

   Provide training and education to referral sources on the general value of private duty care and the specific value our agency brings to customers and referral sources. 

   
   


7. 
   

   Track all referral source contacts, visit cadence, and outcomes in the agency's referral/visit log.

   
   


8. 
   

   Partner with care coordinator & scheduler to ensure referrals convert quickly and reliably into billable hours, protecting the agency's reputation with referral sources.

   
   


9. 
   

   Report on visit activity, new leads, and pipeline status to both one-on-one with supervisor and in weekly team meetings.

   
   

RELATED DUTIES: 

1. 
   

   Attends and participates in one-on-one meetings, weekly team meetings and monthly staff meetings.

   
   


2. 
   

   Within departmental parameters, exhibits  excellent customer service, decision-making and problem-solving skills. 

   
   


3. 
   

   Effectively prioritizes and coordinates job tasks for maximum productivity.

   
   


4. 
   

   Perform additional tasks as assigned by supervisor or Administrator. 

   
   

MINIMUM REQUIREMENTS:

1. 
   

   Bachelor’s degree in business, marketing or communications preferred, or a combination of education and experience.

   
   


2. 
   

   Two years experience in sales/marketing and referral development; health care facility or medical related sales experience highly desirable.

   
   


3. 
   

   Demonstrated superior sales, communication and customer service skills.

   
   


4. 
   

   Positive & joyful attitude.

   
   


5. 
   

   Good computer skills.

   
   


6. 
   

   Reliable transportation, current driver license and current auto insurance.

   
   

SALARY LEVEL: Exempt

PHYSICAL AND SENSORY REQUIREMENTS:

1. 
   

   Ability to read, write and converse in English.

   
   


2. 
   

   Ability to communicate with staff, residents, families, vendors, support agencies and others.

   
   


3. 
   

   Ability to remain calm and composed under stress.

   
   


4. 
   

   Bending, lifting, grasping, fine hand/eye coordination, pushing/pulling, prolonged sitting/standing.

   
   


5. 
   

   Ability to respond to auditory stimulation.

   
   


6. 
   

   Quantitative/mathematical ability (addition, subtraction, multiplication, division, standard measurements).

   
   


7. 
   

   Ability to evaluate/interpret information and make independent judgments/decisions within job position parameters.