Director, Product Marketing – Industrial Solutions

Location: Santa Clara, CA or US-Remote

About Picarro

Picarro is a global leader in high-precision gas analyzers and monitoring solutions that help organizations measure, monitor, and mitigate emissions with unmatched accuracy. Our solutions serve critical applications including Continuous Emissions Monitoring Systems (CEMS), workplace environmental safety, fenceline monitoring, and leak detection—empowering industries to meet regulatory requirements, improve operational performance, and protect the environment.

Position Summary

We are seeking a Director, Product Marketing  – Industrial Solutions to lead the go-to-market strategy, positioning, and sales enablement for our industrial product portfolio. This is a highly visible, cross-functional role that bridges product management, engineering, marketing, and sales to ensure successful launches and market adoption.

Key Responsibilities

• Develop Go-to-Market Strategies for CEMS, workplace monitoring, fenceline monitoring, and leak detection solutions.


• Create positioning and messaging that clearly communicate value and differentiate Picarro in the market.


• Lead Product Launches, including planning, collateral creation, training, and execution.


• Enable Sales Teams with competitive insights, product guides, presentations, and objection-handling tools.


• Gather Market Intelligence through research, competitive analysis, and customer engagement to influence product roadmaps.


• Collaborate Cross-Functionally with product management, engineering, regulatory, and marketing teams.


• Track Performance Metrics to measure adoption, refine campaigns, and report on business impact.

Qualifications

• 6-9 years in product marketing, product management, or a related field with a focus on industrial technologies or environmental solutions.


• Strong domain knowledge of CEMS, fenceline monitoring, leak detection, and workplace environmental compliance (or adjacent markets).


• Familiarity with emissions monitoring standards and global regulatory requirements.


• Proven ability to translate technical concepts into compelling messaging and content.


• Excellent communication, presentation, and collaboration skills.


• Experience launching products and driving measurable market adoption in regulated industries.

Why Join Us

• Opportunity to impact the future of industrial emissions monitoring and workplace safety.


• Collaborative, mission-driven culture that values innovation and results.


• Competitive salary, bonus, equity, and comprehensive benefits.


• Flexible hybrid work environment with HQ in Santa Clara, CA.

Salary & Benefits:

The base salary range for this full-time position is $150k-$190k,  plus bonus and equity.  All salaries are commensurate with experience, qualifications, and location.

We offer a comprehensive benefits package including:

• Medical, Dental, and Vision insurance


• Flexible Spending Account (FSA) and Health Savings Account (HSA) plans


• Life, Short-Term Disability, and Long-Term Disability Insurance


• Flexible Vacation Policy and Paid Holidays


• Employee Referral Program


• 401K


• Social events (summer picnic, holiday party, team lunches, etc.)


• On-site Health & Wellness programs (fitness challenges, outdoor bootcamp, flu-shots, etc.)

About Picarro:

We are the global leader in delivering timely, trusted, and actionable data through enhanced optical spectroscopy. Our solutions serve diverse applications, including natural gas leak detection, ethylene oxide emissions monitoring, semiconductor fabrication, pharmaceutical, petrochemical, atmospheric science, air quality, greenhouse gas measurements, food safety, hydrology, and ecology. Headquartered in Santa Clara, California, our products are trusted in over 90 countries and supported by over 65 patents related to cavity ring-down spectroscopy (CRDS) technology.

Picarro, Inc. is an Equal Opportunity Employer committed to creating a diverse workforce.