Product Marketing Lead

THE WORK:

We’re looking for an experienced Product Marketer with a background in the blockchain, traditional finance, and decentralised finance (DeFi) to join our team.

In this role, you will shape how Ripple’s institutional DeFi solutions are understood and adopted in the market. You’ll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain based solutions for payments, trade finance, collateral management, and more.

The ideal candidate will have a deep understanding of traditional financial markets, strong experience leading product marketing for DeFi or crypto products in a constantly evolving environment.

WHAT YOU’LL DO:

• Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics.


• Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.


• Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.


• Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.


• Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go to market strategy towards the right audience.


• Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

WHAT YOU'LL BRING: 

• 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.


• Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.


• Outstanding structured thinking and creative problem solving skills.


• Proven ability to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.


• Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.


• Strong relationship building capabilities and the ability to work cross-functionally