Product Marketing Lead, Insurance

Location: New York (Grand Central), NY (In-office 4x per week)

About Us

Kizen’s Platform, AI Agents & True Context Technology (TCT) power millions of mission-critical experiences for leading organizations in highly regulated industries (insurance, healthcare, financial services).

Our platform helps organizations automate the workflows that matter most — from helping insurance agents manage contracting and commissions, to enabling healthcare providers to deliver proactive patient care, to empowering financial institutions to classify documents and extract data automatically.

And that’s just the beginning. With Kizen, developers can build new enterprise applications and impactful AI agents, while business users can customize dashboards and agents using natural language, low-code, or code — all on the same platform.

What used to take months or years to build, configure, and connect now takes just days. Kizen combines powerful pre-built agents and use cases with an enterprise platform for automation and data connection — all built on an AI-first architecture that’s easy to adopt, scale, and trust.

We’re solving real operational problems and helping the world’s most complex organizations work faster, smarter, and more humanely.

Join us in transforming how industries work — one workflow, one agent, and one customer success story at a time.

About the Role

Kizen is scaling fast in some of the hardest industries to crack. We're hiring a Product Marketing Lead, Insurance, with a track record of scaling technical B2B solutions, to position and commercialize our insurance platform in a competitive market. Reporting to our VP of Product and Content Marketing, you'll play a leading role in how we win this space.

This role is critical to Kizen's growth. Here's how you'll influence the team:

1. You'll be the bridge between our tech team and our audience, making sure every product, feature, and capability gets its moment, and that customers understand why it matters to them.


2. You’ll be the storyteller of our team, delivering a compelling rationale turning our customers into believers on why our technical capabilities are urgent + needed. 


3. You’ll represent the voice of our customers internally and externally, translating their pain points, needs, and motivations into our commercialization approach and broader insurance strategy.


4. You’ll bring an entrepreneurial spirit, searching for ways to improve through differentiated approaches, smarter commercializations and/or new ideas. Your holistic understanding and ownership of the space will be a guiding force for the team. 

This position requires a balance of strategic thinking, creative execution, and analytical rigor to deliver results. You’ll join a high-performing team on a mission to win the enterprise AI technology space. It is a fast-paced and energetic environment you’ll learn, grow and contribute to. 

Key Responsibilities

1. Strategy: Own the commercialization strategy that positions our insurance solution as the premier enterprise AI platform across the insurance distribution chain.


2. Messaging & Positioning: Lead the messaging and positioning that translates complex technical capabilities into clear, compelling value for each persona we serve.


3. Storytelling & Enablement: Build the narratives, sales support, and proof points that bring our story to life, arming the team to showcase the power of our solutions and our expertise.


4. Cross-functional partnership: Partner with engineering, solutions, sales, and marketing to align on approach, with voice of customer as the connective tissue that keeps the team pointed in the right direction.


5. Performance & optimization: Use data and analytics to measure how commercialization activity is performing, with optimizations to sharpen the approach.


6. Market intelligence: Conduct market research and competitive analysis to surface emerging trends and opportunities in insurance technology and with our customers. 

Requirements

While the below are outlined requirements for the role, if you believe to have transferable skills related to any of the below bullets, we encourage you to apply! 

• 5+ years of experience in a B2B product marketing role for an InsurTech / AI / ML / technical SaaS solution


• You have a skill for turning complex ideas into easily digestible, compelling narratives that resonate with different personas


• Confident communicator with experience delivering live demos, webinars, or virtual product presentations


• A track record of using data and automation to drive decisions, predictability and scale


• A history of supporting cross-functional team members with a team player attitude, willing to roll up your sleeves to support the collective goal. 


• 4X In-Office Requirement in our New York City office

Preferred

• Familiarity with the insurance space


• Experience selling or deploying AI or machine learning within enterprise environments 

Salary

The base salary range for this position is $150,000-$200,000. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to base salary, we also offer generous equity and benefits packages.

If you’re excited about the prospect of working on impactful marketing initiatives and being a voice for a product that genuinely helps businesses succeed, we’d love to meet you!

OTE - $200,000-$300,000