Product Marketing Manager

This position is the brand’s product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand’s product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision. Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.

This role is responsible for:

1. Long-Term Roadmap Planning:
   
   
   
   • He/she directly influences the brand’s product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
   
   
   • Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
   
   
   
   


2. Inform innovation and Decisions:
   
   
   
   • Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
   
   
   • Understand global trends and how they impact our innovation funnel.
   
   
   • Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
   
   
   • Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
   
   
   
   


3. Category Expert:
   
   
   
   • Conduct on-going category assessments to identify growth, gaps and opportunities.
   
   
   • Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
   
   
   • Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.)
   
   
   • Understands and articulates the feedback from distributor markets.
   
   
   
   


4. Product Marketing/Launch:
   
   
   
   • He/she is the product and features marketing expert who translates the brand’s features and benefits to the Product Launch team to develop successful launch plans.
   
   
   • Ensures that final launch plans connect to the overall product priorities scoped in the original brief.
   
   
   • Works collaboratively across marketing and guides different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.
   
   
   • Ensures accuracy of all assets (photo, video, brochures, etc.) created by other teams.
   
   
   • NPD Core team representative that leads product marketing throughout the 7-phase product development process.
   
   
   • Manages and develops revenue generating accessory.
   
   
   • He/she is the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.
   
   
   
   


5. People Leader:
   
   
   
   • Ability to develop people by understanding their capacity and capabilities and assisting them in building on their strengths.
   
   
   • Promote a culture of continuous learning and development among team members and across the organization.
   
   
   • Cultivate a team-oriented environment that values collaboration and open communication.
   
   
   
   

We value our employees by providing:

• Competitive compensation based on skills


• Industry leading health, dental, and vision plans


• Generous 401 (K) savings and profit sharing


• On-site UW Health clinic, fitness center, and walking paths


• Education assistance and internal training programs


• Electric vehicle charging


• Maternity & paternity leave


• Interested in learning more on our robust benefits package we offer? Click here!

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration.  All drug testing will be conducted in accordance with federal and state laws.