Product Marketing Manager

Location: Greater Westborough, MA (Hybrid – 2 days/week in office)

Position Summary

We are seeking a strategic and execution-focused Product Marketing Manager to drive the commercialization and lifecycle management of innovative medical capital equipment solutions. This individual will play a key role in developing go-to-market strategies, leading new product launches, supporting commercial teams, and delivering data-driven insights that influence business decisions.

The ideal candidate combines strong strategic thinking with a hands-on approach to execution, thrives in a cross-functional environment, and has a proven ability to influence stakeholders across marketing, sales, product development, clinical, and executive leadership.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies that drive market adoption and revenue growth.


• Lead cross-functional commercialization efforts for new product launches, ensuring alignment across product management, sales, clinical, operations, and executive leadership.


• Create positioning, messaging, value propositions, and competitive differentiation for capital equipment solutions.


• Partner closely with sales leadership to develop commercial strategies, launch plans, and customer engagement initiatives.


• Analyze market trends, competitive intelligence, customer feedback, and sales performance to identify growth opportunities and optimize business strategies.


• Build pricing models and forecasting tools to support business planning and commercial decision-making.


• Develop and maintain sales dashboards and key performance metrics, translating data into actionable recommendations.


• Monitor product performance throughout the product lifecycle and recommend enhancements based on market insights.


• Create sales enablement materials including presentations, competitive tools, training content, and marketing collateral.


• Build trusted partnerships across internal departments by effectively influencing without direct authority and aligning teams around common business objectives.


• Support product planning by leveraging customer insights, market dynamics, and commercial performance data.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Life Sciences, or related field.


• Minimum of 5 years of product marketing experience within the medical device industry.


• Minimum of 5 years of experience marketing capital equipment.


• Demonstrated success leading new product launches from strategy through commercial execution.


• Strong analytical skills with experience in:
  
  
  
  • Sales forecasting
  
  
  • Pricing analysis
  
  
  • Market analysis
  
  
  • Business performance reporting
  
  
  • Dashboard development and KPI tracking
  
  
  
  


• Experience interpreting complex datasets and translating insights into strategic recommendations.


• Proven ability to influence and build credibility with cross-functional stakeholders at all organizational levels.


• Strong project management skills with the ability to manage multiple priorities simultaneously.


• Excellent written, verbal, and presentation communication skills.

Preferred

• MBA or advanced business degree.


• Experience supporting global product launches.


• Experience working within highly regulated healthcare or medical technology environments.


• Familiarity with CRM, business intelligence, and data visualization tools (Salesforce, Power BI, Tableau, or similar).

Success Profile

The successful candidate will be:

• Strategic yet highly execution-oriented.


• Comfortable working with both qualitative and quantitative data.


• Naturally collaborative and able to build trust across diverse teams.


• Customer-focused with a strong commercial mindset.


• Curious, analytical, and proactive in identifying opportunities.


• Organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment.

Work Environment

• Hybrid position requiring two days per week onsite in the Greater Westborough, Massachusetts area.


• Occasional domestic travel for customer visits, conferences, sales meetings, and product launches.