Product Marketing Manager

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com

In this role, you will serve as a key driver of Go-to-Market (GTM) success, focusing on core Product Messaging & Positioning, Sales Enablement, Competitive Analysis, and developing high-impact Customer Stories/Messaging for your line of products. 

Working in close collaboration with Product Marketing Leadership, you will help translate product features and data capabilities into clear value stories, create sales enablement materials, run customer training, and develop additional marketing assets.

You will serve as a crucial connection point between the product teams, sales/account management, and the customer, ensuring the voice of the customer is represented in all launches and materials.

PLEASE NOTE: This is a hybrid role that can be based out of our office in Boston (preferred), New York City,  or Chicago, and will require onsite engagement an average of 3-4 days/week. All candidates should be commutable to one of those locations and available to work in a hybrid capacity.

• Create, manage, maintain, support, and execute go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products.
• Collaborate with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.
• Coordinate and collaborate with Product Marketing teams to run Market Research to identify customer needs and trends, collaborating across the organization on Competitive Intelligence, assets, and training as needed.
• Manage and/or support the customer training platform, collaborating with commercial teams to develop new video and written content.
• Track and report on engagement and satisfaction KPIs to optimize training effectiveness. 
• Work closely with the Director and Product teams to create product messaging & positioning for your suite of products and services, developing strategies and clear value stories across sales (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging).
• Drive GTM launch execution, including building and supporting strategy, messaging, internal training, communications, and sales assets (including website copy, demo videos, 1-pagers, etc). You will be responsible for post-launch optimization and the creation of case studies.
• Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets.
• Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.
• Act as a key communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
• Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities.

• Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
• 3+ years of professional experience in B2B marketing with at least 2 years in a dedicated Product Marketing role, preferably in a product, CPG, ecommerce, SaaS or DSaaS environment.
• Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS).
• Proven experience in video-based storytelling and script writing (video editing is a significant plus).
• Experience designing and developing presentations using PowerPoint, Google Slides, or a similar program.
• Highly organized, detail-oriented, and driven to improve processes through documentation and scalable ways of working.
• Strong analytical skills with the ability to translate client business challenges into strategic, data-driven recommendations.
• A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
• A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
• Comfort operating with a high degree of ownership, autonomy, and accountability.
• Highly collaborative but confident, motivated, and independently capable.