Product Marketing Manager

Convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.
Develop a strong understanding of customer needs within the sample storage systems (ambient, ultra-cold, and cryogenic) market segment and associated services, through direct customer contact and primary and secondary research.
Develop, implement, and own company-wide go-to-market plans for new products and work with all departments for execution of those plans.
Work with Product Management, Sales, and Regional Marketing to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and market-relevant key messages.
Work with business leaders and stakeholders to define pricing strategy, product positioning, and differentiation.
Work with marketing communications to develop content and strategies for outbound communication and sales collateral.
Collaborate with content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that campaign tactics match market segment needs.
Partner with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.
Monitor the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.
Analyze market trends in cryogenic storage products, along with services, and characterize the competitive landscape to identify target markets and develop lead generation strategies for the Azenta automated and high-efficiency cryogenic storage products.

GENEWIZ LLC d/b/a Azenta Inc

Salary range: $116,917 - $147,685.44 per year

R

equirements:

A bachelor’s degree, or foreign equivalent, in Marketing, Business Administration, or a scientific field, and 2 years of experience in a product marketing role in the life sciences industry.

Experience must include the following, which may be gained concurrently:

2 years of experience performing operational or marketing processes in the life sciences or pharmaceutical industry. 2 years of experience marketing genomics workflows and associated sample management products and services. 2 years of experience in marketing or product management including participating in market analysis, planning, and new product development. 2 years of experience creating and analyzing customer surveys for VoC initiatives, and customer journey mapping to guide business, sales, and brand strategy. 2 years of experience supporting product launches for life sciences products, including proofreading technical documents and collaborating with R&D and design teams. 2 years of experience in tactical/content-based marketing in the life sciences field. 2 years of experience using data driven approaches to segment decision making.

Job Site:

111 Corporate Boulevard, South Plainfield, NJ 07080

To apply, please visit https://careers.azenta.com/. If any applicant is unable to complete an application or respond to a job opening because of a disability, please email: [email protected] for assistance.

EOE M/F/Disabled/VET

Azenta Life Sciences is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.
Equal Employment Opportunity

As an Equal Opportunity Employer, we do our utmost to ensure that there is no discrimination or bias against anyone applying for a job or in any phase of employment for reasons related to race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.

We welcome and value diversity, to ensure that our work benefits from a broad range of viewpoints and perspectives. Our growing global reach gives us the opportunity to bring to our business an even richer diversity of experiences and capabilities. For assistance in the application process, please reach out to [email protected] or call (978) 262-2400. Review EEO Poster Know Your Rights: WOrkplace Discrimination is Illegal (dol.gov)

Azenta Life Sciences participates in E-Verify, and will provide the United States Federal Government with your form I-9 information to confirm you are authorized to work in the United States. For more information, please visit E-Verify at www.dhs.gov/E-Verify . E-Verify is a registered trademark of the U.S. Department of Homeland Security.

Pay Transparency Nondiscrimination Statement

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

41 CFR 60-1.35(c)

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