Product Marketing Manager

Description
About Intentsify:
Intentsify delivers the industry’s most powerful buyer-intent intelligence and activation solutions to increase pipeline, accelerate deals, and decrease customer-acquisition costs for B2B organizations. Combining the latest advancements in AI, an unrivalled portfolio of data sources, and an industry-leading media ecosystem, Intentsify informs full-funnel buyer interactions and automates key engagement activities.
About the Role:
Intentsify is looking for a Product Marketing Manager to help develop go-to-market (GTM) strategies for Intentsify’s portfolio of buyer intelligence and audience-engagement solutions. Working closely with product marketing leadership and the product management team, this role will ensure all internal, revenue-focused teams are properly armed to communicate Intentsify’s continuously evolving solution values to customers and prospects. This person must be local and willing to commute onsite 3 days/week to our Westwood, MA office.
Responsibilities:
· Help establish and execute the go-to-market strategy and achieve alignment for the strategy across the organization
· Develop deep understanding of Intentsify’s various buying audiences by conducting research and gather insights about target personas, buyer needs, and the purchasing-decision process for the organization’s products
· Provide source messaging documents for use by downstream marketing functions such as demand and content teams
· Develop competitive positioning for products/solutions by conducting competitive analysis and gathering input from product managers, customers, and industry analysts
· Manage product launch strategies by collaborating with product managers to: 1) produce sales-enablement materials; and 2) develop and conduct sales trainings and certification processes
· Provide input into the process for developing customer references, testimonials, and case studies for external and internal use
· Conduct win/loss interviews and ongoing analysis to determine customer product adoption
Requirements
5+ years in a B2B marketing (preferably SaaS or data)
3+ years in product marketing role
Bachelor's Degree or higher in relevant field
Excellent verbal and written communication, interpersonal, leadership, and problem-solving skills
Ability to work independently and as a team within a fast-paced environment
Willingness to roll up sleeves when needed to help achieve company goals.
Benefits:
Competitive Medical, Dental, and Vision plans
401k with Company Match
Flex-time and open vacation policy
Tremendous growth opportunity within a fast-growing start up
Short term and long term disability
Life Insurance
Intentsify is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Intentsify. Intentsify does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

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