Product Marketing Manager, Content

The mission at HeyGen is to make visual storytelling accessible to all. HeyGen is the fastest-growing generative AI platform for anyone who wants to create videos for their business. Come join our team in revolutionizing the way videos are created.
Learn more at www.heygen.com

Company Overview:
At HeyGen, we're dedicated to making visual storytelling accessible to everyone. As visual content becomes increasingly important in how information is created, consumed, and retained, our mission is to democratize the ability to produce engaging video narratives. Our AI technology empowers people everywhere to reach, captivate, and inspire audiences with high-quality video content without the traditional costs and complexities. If a team has a story to tell, HeyGen can help them.

Position Overview:
We're looking for a creative and driven product marketer to join our team at HeyGen. This role is ideal for someone who is passionate about crafting compelling content and has a knack for translating product features into engaging customer communications. You'll report to the leader of core product marketing and work closely with product, product growth, and channel owners to delight customers with clear and useful content.

Key Responsibilities:

Develop and refine user-facing messaging that clearly articulates the value and advantages of our products for our diverse use cases and audiences
Create and maintain exciting marketing content for our core products and launches including in-product messaging, demo videos, web pages, blog posts, social copy, email campaigns, customer stories, and more
Collaborate with various teams to ensure alignment between self-serve and enterprise marketing efforts
Help analyze data and user feedback to recommend improvements to our content strategy
Help plan and execute a content calendar around strategically timed campaigns
Contribute to the development and maintenance of our brand style and tone of voice
Preferred Qualifications:

5+ years of experience in marketing, preferably with experience in B2B product marketing and content creation
Content or journalism background or interests
Strong communication skills, both written and verbal, with an ability to create clear and persuasive content
Work samples you can share (bonus for visual content)
Enthusiastic about working in a fast-paced and dynamic environment
What HeyGen Offers:

Competitive salary and benefits package
A pivotal role in a company leading innovation in the AI-driven visual content sector
A dynamic and inclusive work environment that fosters creativity and innovation
Opportunities for professional growth and skill development in cutting-edge marketing techniques
A collaborative culture that values teamwork and employee insights

Salary Range:
$170,000 - $195,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join HeyGen and help us transform the landscape of visual storytelling!