Product Marketing Manager (Hybrid)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

POSITION OVERVIEW:

The Product Marketing Manager builds and manages the Nespresso USA B2B product portfolio (machines, accessories and coffee) to elevate the brand, drive business growth, and deliver value to our consumers.  This role plays a critical role in translating customer and channel insights into tangible actions from innovation, pricing and go-to-market strategies. Additionally, this role will support the HQ team with the development and commercialization of future innovation.

This is a hybrid based role (2 days onsite at Nespresso USA’s NYC Manhattan Herald Square office) and the rest remotely from home. 

KEY RESPONSIBILITIES:

• Manages the creation and implementation of comprehensive product launch plans (distribution, pricing, communications, etc...) that drive the long-term success and growth of the B2B portfolio.


• Lead cross-functional collaboration across marketing (messaging and campaign deployment), Supply Chain (forecasting and distribution) and commercial teams (merchandising, end-to-end customer experience) to drive product launches.


• Represents Marketing in monthly and annual business planning meetings that shape portfolio priorities and launch timelines.


• Manages the annual launch calendar and leads the product launch strategy. This includes the overseeing the end-to-end launch process, product messaging, measuring defined metrics and benchmarking performance (internal and external).


• Ensures execution of plans; define and monitor product performance and continuously improve product positioning, content and channels.


• Serves as the primary liaison between US Market and the Global Innovation team. Translates local market needs, category trends and competitive landscape into clear recommendations for the global roadmap to drive US relevance and success.


• Identify, size and prioritize whitespace opportunities for the US B2B business using customer-driven insights. Conduct market research to validate recommendations and sharpen positioning.


• Defines winning go-to-market fundamentals for innovation launches in alignment with US strategic priorities, including value proposition, key differentiation, positioning and launch approach.


• Builds  forecasts for new items by leveraging local market signals, customer inputs, and trend data to pressure-test assumptions and support launch planning.


• Manages the B2B Product portfolio strategy and positioning across machines, coffee and accessories. Ensures alignment with brand objectives, customer needs and evolving market expectations.


• Leads pricing strategy and architecture for B2B portfolio including price ladders, margin targets and promo guardrails to drive profitable growth.


• Drives portfolio and SKU optimization through continuous review and rationalization decisions grounded in performance and strategic roles.


• Leads US commercialization strategy for launches, defining value proposition, differentiation, positioning, naming architecture, and readiness milestones (including claims and merchandising/packaging requirements where applicable).


• Partners with Global Product marketing teams to ensure US market insights are considered and addressed in portfolio design.


• Collaborates with sales team to shape the channel and distribution strategy in the market.


• Manage an annual budget for the all relevant projects/initiatives.

EXPERIENCE AND EDUCATION REQUIREMENTS:

• Bachelor’s Degree is strongly preferred with a focus in Engineering, Marketing, Business, or related fields.


• At least 5 years of Brand Management or Marketing experience required.


• 3+ years experience in business analysis preferred.


• Self-starter and ability to work by themselves.


• Ability to rally a cross-functional team behind a common objective.


• Ability to distill complex ideas into presentation for senior management.


• Experience managing complex platforms/operations/processes preferred.


• Travel required (10%).

The approximate pay range for this position is $155,000 to $175,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com).

#LI-EF1

It is our business imperative to remain a very inclusive workplace.
 
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
 
Nestlé Nespresso USA is an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.
 
This position is not eligible for Visa Sponsorship.
 
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Job Requisition: 402797