Product Marketing Manager Jamboree

Description

Weaver Fundraising is the industry leader providing superior technology and service in product fundraising for over 44 years. Our latest offering is Jamboree, a new mobile app designed to help kids raise money for the activities they love. We’re on a mission to make fundraising simple, fast and fun for sports teams, bands, and a host of other extracurriculars. 

As the Product Marketing Manager on our Jamboree product team, you will play a key role in bringing a brand-new mobile fundraising product to market. Your primary responsibility will be to drive market adoption of Jamboree by understanding and connecting with our target audience.  

This is an exciting opportunity for a proven "marketing athlete" – someone who thrives in a fast-paced, multifaceted environment and excels at both strategic thinking and hands-on execution. You'll be responsible for shaping our product narrative, engaging our customer base, and expanding our reach through both digital and in-person initiatives. If you're a strong communicator, a natural project manager, deeply user-centric, and eager to represent our brand in the field, we want to hear from you! 

Location: Indianapolis, IN (in-office) 

HOW WILL YOU HELP US GROW?

• Masterful Written Communication: Craft engaging and effective content across various formats, from concise social media updates and website copy to in-depth blog posts, marketing collateral, and more. Your words will build positive user experiences and strengthen the Jamboree brand voice.
• Seamless Project Management: Juggle multiple marketing initiatives with ease, maintaining clarity and keeping all stakeholders informed. You'll manage timelines, resources, and potentially external contractors to ensure successful execution.
• Deep Market Connection: Immerse yourself in understanding our users and the broader market landscape. Your curiosity and discerning nature will enable you to translate insights into impactful marketing strategies and build strong market relationships.
• Energetic Field Engagement: Represent Jamboree with enthusiasm at industry events and develop innovative strategies to expand our reach beyond online channels. Your passion for our brand will shine in in-person interactions. This may require occasional non-typical work hours or travel.
• Develop and Implement Product Marketing Strategies: Work with the team to define target audiences, articulate compelling product value propositions, and create comprehensive go-to-market plans.
• Collaborate Cross-Functionally: Work closely with Leadership, Product, Sales, and other teams to ensure alignment on product messaging, launch strategies, and overall market approach.
• Measure and Optimize: Track key performance indicators (KPIs), analyze marketing campaign performance, and identify areas for continuous improvement. 

Requirements

WHAT DO YOU NEED TO HAVE? 

• 5+ years of progressive marketing experience, ideally within a startup or small, growing technology company. 
• A strong track record of success in a generalist marketing role, demonstrating adaptability and a broad skillset. 
• A strong user-centric mindset with a genuine interest in understanding and connecting with users and the market. 
• Enthusiasm for event and field marketing, with creative ideas for brand representation and outreach. 
• Exceptional written communication skills with a portfolio showcasing proficiency in both short-form and long-form content creation. 
• Proven project management abilities, with experience managing multiple projects simultaneously and effectively communicating progress. 
• A self-driven and adaptable "athlete" mentality, with a proactive approach to problem-solving and goal achievement. 

Bonus Points For:

• Experience bringing a new product to market
• Experience managing external marketing vendors or contractors 

HOW WILL WE HELP YOU GROW? 

• Up to 5% 401K company match 
• $2500 annual HSA contribution 
• Up to $15K in continued ed reimbursement 
• Healthy snacks 
• Free headquarters gym access 
• Collaborative, positive and energetic team environment! 

The role responsibilities are many, various, and not limited to those written in this document.