Product Marketing Manager - Licensing and Publishing

Get to know The Pokmon Company International
The Pokmon Company International, a subsidiary of The Pokmon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokmon Trading Card Game, the animated TV series, home entertainment, and the official Pokmon website. Pokmon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
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Get to know the role
Job Title: Product Marketing Manager - Licensing and Publishing
Job Summary: Prepares marketing strategies and programs for a product or product line. The role is responsible for a line, or lines, of business, defining strategic marketing direction, and driving execution to achieve long-term business goals. You will be expected to know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.
FLSA Classification (US Only): Exempt
People Manager: No
What you'll do
Establish marketing objectives and strategies for Brand Licensing & Publishing that align with company, business unit, and department goals.
Collaborate with Licensing & Publishing teams to identify marketing programs to promote key licensed products, collaborations, and promotions that amplify the Pokmon brand.
Plan and execute franchise campaigns for major brand initiatives, like anniversaries and movies, that increase our fanbase and drive fan interaction.
Lead planning with key licensee retail teams and the Manager, Retail Marketing to develop, pitch, and execute cross-category to merchandising programs.
Create Brand Licensing communication strategy and custom marketing materials including sales presentations, brand updates, and annual retailer tradeshows.
Provide consumer insights and direction to TPCi Digital Marketing and Communication teams to develop effective consumer outreach across PR, Email, Online, and Social Media channels.
Lead the execution of channel marketing programs including planning calendars, creations of designs and special art, usage guardrails, and design feedback/approvals.
Analyze results of activations, provide updates across all functions, analyze results against planned KPI's and total outcomes, report to partner teams and executives.
Drive annual budgeting, review/approval, and compliance for all Licensing & Publishing marketing programs, providing updates and spending summaries.
What you'll bring
Five (5) to seven (7) years experience in marketing program management position. Preferably in the entertainment industry with across multiple product categories.
Bachelor's degree in Marketing or an equivalent combination of education and experience
Passion to create unique programs that drive retail sales and elevate the brand through fun and engaging promotions.
Experience working with external partners and able to communicate clearly and troubleshoot challenges diplomatically.
Demonstrable ability to project manage, work cross functionally, and oversee multiple projects with various stakeholders.
While passion for the Pokmon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
How you'll be successful
Passion for Pokmon: Develops an understanding of the Pokmon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
Building Relationships: Develops and strengthens relationships, adopting a "team first" mentality and working collaboratively to solve problems and meet shared goals.
Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokmon experience.
What to expect
An employee first culture
Company events that celebrate the spirit of Pokmon
Competitive cash-based compensation programs
Base salary range: For this role, new hires generally start between $102,000 - $120,650. The full range is $102,000 - $152,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely.
100% employer-paid healthcare premiums for you
Generous paid family leave
Employer-paid life insurance
Employer-paid long and short-term income protection insurance
US Employees: 401k Employer Matching
UK/IRE Employees: Pension Employer Contributions
Fitness reimbursement
Commuter benefit
LinkedIn learning
Comprehensive relocation package
Hybrid work environment
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

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