Product Marketing Specialist (SaaS)

Job Summary:

We are seeking a strategic and results-driven Product Marketing Specialist to lead go-to-market efforts for our SaaS solutions. This role will be responsible for crafting compelling messaging, enabling sales teams, and driving product adoption through targeted marketing initiatives. You’ll work cross-functionally with product, sales, and customer success to ensure our offerings resonate with the right audiences and deliver measurable impact.

Key Responsibilities:

• Develop and execute go-to-market strategies for new and existing SaaS products.


• Create product positioning, messaging, and value propositions that differentiate our solutions in the market.


• Collaborate with Product Management to understand features, roadmap, and customer pain points.


• Produce and manage marketing collateral including datasheets, case studies, landing pages, and email campaigns.


• Conduct competitive analysis and market research to inform strategy and messaging.


• Partner with Sales to develop enablement materials such as battle cards, pitch decks, and training sessions.


• Track and report on campaign performance, product adoption, and customer engagement metrics.


• Support customer marketing initiatives including testimonials, reviews, and reference programs.


• Attend various trade shows and conferences to promote the product(s).

 Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.


• 3+ years of experience in product marketing, preferably in a SaaS or B2B tech environment.


• Strong understanding of buyer personas, customer journeys, and SaaS business models.


• Excellent written and verbal communication skills.


• Experience with marketing automation tools, CRM platforms, and analytics dashboards.


• Ability to manage multiple projects and collaborate across teams.


• Travel to trade shows and conferences to promote the product.

Preferred Skills:

• Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Figma.


• Experience working in Medicare, healthcare, or insurance tech is a plus.


• Strong storytelling and content creation abilities.


• Analytical mindset with a focus on performance metrics and ROI.

What We Offer:

• Competitive compensation based on experience


• Health, Dental, Vision, and Life Insurance (75% employer-paid!)


• 401(k) with match + profit-sharing
  


• Paid vacation, sick time, and holidays, including the week of Christmas off with pay


• A supportive, growth-oriented work culture

Ready to make a difference?
Apply today and become part of a team that values compassion, excellence, and opportunity.

My Senior Health Plan is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.

Note: Employment is contingent upon passing a pre-employment drug test and background check. We participate in E-Verify.

AI Use Disclosure
To make our hiring process smooth and efficient, we use tools like BambooHR (application tracking), Hireflix (on-demand interviews), and Calendly (scheduling), and TestGorilla (skills assessments). These tools help us stay organized, but all applications and results are carefully reviewed by real people.
AI supports our process, it doesn’t replace human judgment. We also take steps to reduce potential bias in the tools we use, so every candidate is considered fairly.