Product Specialist

Product Specialist – Automotive Solutions & Key Cutting Machines

Position Overview

The Product Specialist serves as an extension of the Product Manager, with a primary focus on supporting the Automotive Solutions portfolio through product management activities, market analysis, and hands-on product validation efforts. As a member of the marketing department, this role works closely with Sales, Purchasing, Technical Support, and Global R&D teams to support new product introductions, software and hardware releases, and ongoing portfolio management activities. Additional responsibilities include supporting select initiatives related to the Key Cutting Machine (KCM) product portfolio.

What You Will Do

Automotive Solutions

• Support new product initiatives, enhancements, and cross-functional projects within the Automotive Solutions portfolio.


• Provide product expertise to customer service, sales, and field teams, including pricing, availability, and technical guidance.


• Manage product lifecycle activities by processing new code requests and coordinating Jira tickets for product, software, and database updates.


• Analyze sales performance and market trends to inform product strategy, demand forecasting, and inventory planning.


• Partner with Purchasing to drive replenishment strategies and maintain optimal inventory levels.


• Develop competitive benchmarking analyses and monitor industry trends, emerging technologies, and competitive offerings.


• Assist in creating marketing materials, product communications, launch plans, and sales enablement tools.


• Coordinate cross-functional initiatives by managing timelines, tracking action items, and supporting internal tools and communications.


• Support trade shows, customer engagements, training sessions, and other portfolio-related activities.


• Lead and support testing and validation efforts for automotive products (hardware, software, keys, and devices), including collaboration with global R&D teams, external partners, and end users to deliver actionable insights and ensure product performance

Key Cutting Machine (KCM)

• Support project coordination, Jira data requests, and product lifecycle maintenance for the KCM portfolio.


• Manage pricing updates,  inventory availability, forecasting, and replenishment planning 


• Assist with marketing material development, product launches, trade shows, and customer training activities.


• Provide cross-functional teams with accurate product information and escalate  technical product issues as needed.

What We Require

• Bachelor’s degree in Business Administration, Marketing, Supply Chain, Engineering, or related field.


• Experience in product management support, project coordination, or commercial operations


• Proven experience tracking tasks and managing workflows using Jira, Asana, or equivalent project management software


• Analytical capabilities to manage inventory forecasting, supply chain replenishment, and complex pricing structures


• Proficiency with Microsoft Excel (VLOOKUPs, pivot tables) for maintaining accurate product, pricing, and inventory data


• Interpersonal skills to effectively share product information cross-functionally and manage relationships with internal and external stakeholders


• Demonstrated experience assisting with product launches, marketing collateral creation, and trade show execution


• Ability to quickly learn the technical nuances of the KCM portfolio to successfully evaluate and escalate product performance issues.


• Willingness to Travel: Approximately 20%–30% of the time

What We Prefer

• Prior background working with automotive, technical, or specialized portfolio products


• Experience with inventory forecasting, replenishment modeling, and demand planning.

Ways of Working

• This position is onsite/hybrid in Rocky Mount, North Carolina.


• Schedule: Monday to Friday, with occasional weekend or holiday support as needed

What We Offer

• Taking Care of our Employees with Medical, Dental, Vision, Life and Disability Insurance coverage options. 

• Your health is our priority, we offer Medical Wellness Programs to aid in your well-being.

• Vacation and Personal Time Off

• We support your growing family; we provide Parental Leave for Moms and Dads!

• Wisely plan for your future with our 401k Matching plan beginning on Day One.

• Supporting your career development with our Tuition Reimbursement Program.

• Robust culture supporting internal advancement with our Learn and Grow Program. 

• 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.

• Employee Assistance Programs

• Unlimited Referral Reward Bonuses

• Corporate Discounts for shopping, travel and more!

WHY JOIN DORMAKABA?

Advanced Diagnostics, Ilco and Silca, comprise the Key Systems business unit of the parent Group dormakaba. Key Systems is the global leader in the Locksmithing and Automotive locksmithing industry and first key-blanks manufacturer, providing to our customers worldwide the latest technology and an outstanding know how. The uniquely extensive range of products and solutions – such as vehicle keys cloning and programming devices, residential keys’ duplication solutions, key machines for professionals – is distributed in more than 130 countries, with a tailored presence of our three leading brands by channel and country.

At Kaba Ilco, we believe in diversity, equal opportunity, and the power of our values to drive our success. We are committed to providing a workplace that fosters inclusion and where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.