Program Management Manager (Lead) - YouTube - Shared

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Role Overview:

We are seeking a strategic and people-focused YTM POD Manager to lead a portfolio of high-impact Viewer and Creator channel programs. This role will directly manage the Strategic Program & Operations Leads (Viewer/Creator Leads) and is accountable for driving program vision, organizational alignment, and business outcomes at scale.

As a leader of leaders, the candidate will define channel strategy, ensure operational excellence across programs, and build a high-performing team that delivers on brand awareness, customer acquisition, and revenue growth goals.

The base salary range for this full-time position is $168,000 - $189,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process. 

Position Responsibilities: 

• Strategic Leadership & Channel Ownership

  • Own the overarching strategy and vision for Viewer and Creator channel programs across regions

  • Provide direction to Viewer & Creator Leads, ensuring alignment with business goals and marketing priorities

  • Identify growth opportunities, channel expansion strategies, and investment priorities

  • Drive long-term planning including annual roadmaps, OKRs, and business cases

• People Leadership & Team Management

• Directly manage and develop YTM Program Leads (Viewer/Creator Leads)

• Build, coach, and scale a high-performing team of program and operations leaders

• Set clear performance expectations, KPIs, and career development plans

• Foster a culture of accountability, innovation, and operational excellence

• Executive Stakeholder Management

• Act as the senior escalation point for cross-functional and executive stakeholders, including leadership teams

• Drive alignment across global/regional stakeholders and resolve complex dependencies

• Influence decision-making at senior levels through data-driven insights and strategic recommendations

• Ensure high stakeholder satisfaction across all programs

• Program Governance & Performance Oversight

• Oversee execution of multiple marketing programs across Viewer and Creator channels

• Establish governance frameworks, operating cadences, and reporting structures

• Review and guide WBRs (Weekly Business Reviews) and QBRs (Quarterly Business Reviews)

• Ensure consistent tracking of performance metrics, ROI, and program effectiveness

• Operational Excellence & Scale

• Drive standardization and scalability of workflows across channels

• Ensure operational rigor in program execution, resource allocation, and prioritization

• Identify systemic inefficiencies and implement cross-channel process improvements

• Balance strategic initiatives with execution realities across teams

• Marketing Innovation & Automation Strategy

  • Define the vision for marketing automation across Viewer and Creator programs

  • Guide teams in leveraging tools (e.g., CRM, automation platforms) for personalization and scale

  • Drive innovation in campaign execution, audience targeting, and lifecycle marketing

  • Ensure measurable impact on ROI and efficiency through automation

Minimum Qualifications: 

• 15+ years of experience in marketing program management, operations and digital marketing

• 8+ years of strong digital platforms and media platforms in developing comprehensive media strategies across various digital channels

• 7+ years of people management experience, including managing managers

• Proven track record of leading large-scale, multi-channel marketing programs

• Strong experience in stakeholder management at senior/executive levels

• Demonstrated success in driving operational excellence and process transformation

Preferred Qualifications:

• Experience working with global teams and complex organizational structures

• Experience with marketing technologies (e.g., CRM, automation, analytics tools)

• Ability to operate in fast-paced, ambiguous environments with high ownership

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage

• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums

• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

To ensure a barrier-free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.

To all recruitment agencies: Google Operations Center (GOC) does not accept agency resumes. Please do not forward resumes to our jobs alias, GOC employees, or any other organization location. GOC  is not responsible for any fees related to unsolicited resumes.

Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at [email protected].