Program Manager, Commercial Readiness

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

Overview

The Program Manager, Commercial Readiness is responsible for driving end-to-end go-to-market (GTM) planning and execution for new product launches within their region. This role partners closely with global, regional, and local cross-functional teams to ensure aligned messaging, seamless execution, and strong launch performance. The position plays a key role in strengthening launch readiness muscle across markets and ensuring launches are fully coordinated across Retail, Inventory, Demand Generation, and Media.

Responsibilities

Planning & Coordination

• Develop and manage GTM plans, timelines, and deliverables for new product launches and campaigns.


• Ensure brand consistency and operational alignment across all stakeholder groups.


• Lead and manage brand product launches across the Americas or EMEA.


• Strengthen market-level launch readiness capabilities.

Cross-Functional Alignment

• Serve as the central point of contact across global, regional, and local teams.


• Facilitate communication to ensure consistent messaging and flawless execution.


• Ensure launch execution is aligned across Retail Sets, Inventory, DG, and Media Spend.

Risk & Issue Management

• Identify potential launch risks and develop mitigation plans.


• Ensure compliance with brand and regulatory standards throughout the launch process.

Performance Tracking

• Monitor KPIs and launch effectiveness.


• Analyze results and provide insights for continuous improvement.

Stakeholder Communication

• Provide clear updates to leadership and ensure full visibility for all stakeholders regarding progress, risks, and dependencies.

Product Development Integration

• Ensure learnings from NPD and executive reviews are cascaded and activated locally.

Requirements

• Minimum 5+ years of direct Program Management leadership experience in consumer goods, particularly home appliances or adjacent categories.


• Proficiency in Excel, AirTable (or comparable tools), PowerBI


• Go-to-Market Expertise – Strong understanding of launch planning and execution.


• Cross-Functional Collaboration – Experience working effectively across global teams.


• Adaptability – Thrives in fast-paced, dynamic environments.