Programmatic and CTV Specialist

Job Title: Programmatic and CTV Specialist

Department: Digital Solutions

Job Summary: As a Programmatic and CTV Specialist, you will serve two main customer types: Self-serve DSP users, and managed service media clients (to keep things interesting and maximize your growth opportunities, you will serve a mix of both clients). For our self-serve clients, you will use your programmatic experience as a DSP user to provide expert analysis and recommendations to our self-serve clients. Stirista’s DSP users are sophisticated media professionals whose needs will exercise your full range of programmatic expertise and help you grow as a programmatic expert.

In serving our managed service clients, you will plan, build, launch, and manage multichannel campaigns for Stirista clients. You will analyze client objectives, assets, and requirements, then build and execute strategic and tactical media recommendations. You will have access to an industry-leading DSP and advanced attribution solutions and will use those to optimize campaigns to client objectives.

Duties/Responsibilities:

Work with client services and clients to understand clients’ DSP needs, monitor their usage to proactively identify ways to prevent or address problems, and provide expert programmatic recommendations to maximize their success.

Work with sales, client services, and clients to understand clients’ campaign needs and plan multichannel digital advertising campaigns that fulfill those needs. You will focus on programmatic CTV and display, but opportunities will exist for work in paid social media and paid search as appropriate.

Build, launch, and manage delivery of primarily programmatic CTV and Display campaigns.

Analyze campaign performance against KPIs, finding ways to optimize campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimizations.

Build client-facing reports and communications that effectively convey campaign results and recommendations for even greater performance. Measurement will include media delivery and performance against online and offline business results.

Required Skills/Abilities:

A deep understanding of programmatic media buying, including hands-on experience building and managing campaigns, troubleshooting problems, and managing inventory, in DSPs and/or SSPs.

Ability to function well in a high-paced and at times stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change.

Excellent written and verbal communication skills.

Working constructively with other team members to help think through planning, optimization, and troubleshooting.

Proficient with Google Workspace suite, Microsoft Office suite, and related software.

Education and Experience:

1 or more years’ experience directly working with programmatic ad buying tools (DSP, SSP).

Experience selecting and recommending audiences for digital advertising campaigns.

Experience with paid social media or paid search platforms is a differentiator.

Bachelor’s degree in a technical or business-related field is preferred.