About the Role
The Project Manager of Store Capabilities drives the execution and continuous
improvement of store-facing technology, tools, and operational initiatives across Gap Inc. stores. This role is responsible for delivering scalable solutions that improve store execution, enhance the associate experience, and support commercial outcomes.
The Project Manager partners cross-functionally with Technology, Product, Field
Leadership and Store Operations to ensure initiatives are clearly defined, effectively communicated, and successfully adopted in the field. Acting as the voice of the field, this role ensures that strategies translate into practical, executable solutions that drive consistency and performance at scale.
What You'll Do
Key Responsibilities
• Lead execution of store capabilities and technology initiatives, including new
releases, enhancements, and issue resolution across stores
• Drive field readiness through clear, actionable communication, tools, and support
materials that enable consistent execution
• Partner cross-functionally with Technology, Product, HR, Communications, and
Store Operations to align priorities and deliver integrated solutions
• Identify and implement process improvements that simplify store operations and
reduce friction for field teams
• Monitor, triage, and resolve store-facing issues, ensuring timely communication
and resolution
• Analyze performance data and field feedback to identify trends, inform decisions,
and improve program effectiveness
• Support change management efforts to drive adoption of new tools, processes, and
capabilities
• Represent the voice of the field in all initiatives, ensuring solutions are practical,
scalable, and drive business impact
Behaviors
• Center on the Customer: Keeps the customer and associate experience at the
center of decisions and solutions
• Create with Curiosity: Seeks to understand, simplify, and improve how store
capabilities show up for teams and customers
• Collaborate with Candor: Builds strong partnerships across teams, functions, and
brands to deliver results
• Drive What Matters: Focuses on high-impact work and takes ownership for
outcomes
Who You Are
• Bachelor’s degree or equivalent experience in retail operations, business, or related
field
• 3–5+ years of experience in retail operations, store technology, or project/program
management
• Experience executing cross-functional initiatives in a fast-paced, multi-brand or
multi-channel environment
• Strong analytical and problem-solving skills with the ability to translate insights into
action
• Effective communication and influencing skills across all levels of the organization
• Proven ability to manage multiple priorities and deliver results in ambiguous
environments
• Proficiency in Microsoft Excel, PowerPoint, and Word; familiarity with AI and reporting tools
preferred
• Retail store experience or strong understanding of store operations preferred
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