Property Activation Pre-Leasing Performance Manager

Property Activation – Pre-Leasing Performance Manager

Role Summary

Responsible for driving and managing pre-leasing performance for new communities prior to opening, ensuring demand, pricing alignment, and coordinated move-ins are established before first occupancy.

Key Responsibilities

• Own pre-leasing performance across multiple properties prior to opening


• Track and analyze leasing velocity, lead flow, applications, approvals, deposits, and pacing


• Coordinate hard-hat tours and early-access leasing programs


• Lead virtual video tours in partnership with the Central Call Center


• Coordinate with Centralized Leasing and Application Teams to monitor conversion and resolve bottlenecks


• Partner with Marketing on digital campaigns, websites, ILS listings, and lead optimization


• Plan and execute outreach initiatives and pre-opening events


• Coordinate with the Revenue team on pricing strategy, market studies, and competitive shopping 


• Analyze market data and recommend pricing or strategy adjustments


• Coordinate pre-opening move-in schedules with Operations and Construction


• Develop and refine pre-leasing SOPs and standardized workflows


• Build dashboards and reports to present insights and recommendations to leadership

Qualifications

• Bachelor’s degree in Real Estate, Business, Marketing, Analytics, Finance, or a related field (or equivalent experience)


• Experience in pre-leasing, lease-up strategy, property launches, revenue management, marketing analytics, or multifamily operations


• Proven experience managing multiple properties or projects simultaneously


• Strong analytical skills with the ability to interpret leasing data, pacing, and performance trends


• Demonstrated ability to drive pre-leasing performance prior to opening, not just support execution


• Experience coordinating across Marketing, Leasing, Centralized Leasing/Call Centers, and Operations


• Strong communication skills with the ability to present insights and recommendations to leadership


• Highly organized, self-directed, and comfortable working in a fast-paced, evolving environment
  
  

Preferred Qualifications

• Experience with new construction lease-ups or ground-up developments


• Familiarity with revenue management concepts, pricing strategy, market studies, and competitive shopping


• Experience working with centralized leasing models, application processing teams, or shared services


• Background in digital marketing performance analysis (ILS, websites, lead sources, conversion tracking)


• Experience building or maintaining dashboards and performance reports


• Ability to influence outcomes without direct authority


• Experience developing and documenting SOPs and standardized workflows
  
  

Technical & Analytical Skills

• Advanced proficiency in Excel or Google Sheets (data analysis, reporting, pacing models)


• Experience using CRM, leasing, or property management systems (Entrata, Yardi, Funnel, or similar preferred)


• Comfortable analyzing data across multiple platforms and synthesizing insights


• Strong presentation skills (PowerPoint or equivalent)
  
  

Personal Attributes

• Performance-driven and results-oriented


• Comfortable making recommendations based on data


• Proactive problem-solver with a bias toward action


• Collaborative and able to work cross-functionally


• Detail-oriented with strong follow-through


• Willingness to travel periodically for site visits, tours, or key pre-opening events
  
  

Physical Requirements

• Must be able to move throughout model units, active construction areas, lease‑up communities, and property grounds; includes walking, standing, and climbing stairs for extended periods.


• Ability to lift and carry up to 25 pounds, including marketing materials, signage, promotional items, and event setup equipment.


• Regular use of hands and fingers for computer work, preparing materials, using mobile devices, and handling documents.


• Must be able to read digital screens, reports, floor plans, and marketing collateral; must be able to communicate clearly in person, over the phone, and through virtual platforms.


• Must be able to travel locally between properties, markets, and meetings as needed; occasional regional travel may be required.
  
  

Work Environment

• Work is performed in a professional office setting, on active job sites, in model units, and throughout community grounds.


• Requires the ability to manage multiple priorities, shifting timelines, and deliverables related to property activation and pre‑leasing performance.


• May require occasional weekends, evenings, and extended hours during new property launches, major leasing milestones, resident events, or activation initiatives.


• Frequent use of computers, CRM systems, leasing platforms, digital marketing tools, and mobile devices; includes prolonged periods of sitting for administrative and reporting tasks.


• Occasional exposure to outdoor weather conditions, construction noise, dust, and variable property environments while performing site walks, inspections, and tours.


• Requires regular interaction with internal teams, vendors, prospects, partners, and on‑site leasing teams in a collaborative and service‑focused environment.