Public Relations Account Director

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Job Description - Public Relations Account Director

Job Overview:

If the following job requirements and experience match your skills, please ensure you apply promptly.

The Public Relations Account Director plays a key management role on the PR team, overseeing the development and implementation of comprehensive PR strategies for our clients in the life sciences, biopharma, and healthcare industries. In addition, they work closely with other agency department leads to structure and execute successful omnichannel communications campaigns.

This person plays a key role in developing and maintaining strong relationships with clients, leveraging deep industry expertise to provide strategic counsel and drive impactful media outreach. They are responsible for managing and mentoring a team of PR professionals, ensuring the successful execution of PR campaigns. They also play a prominent role, working with the VP of PR, in ensuring department growth and implementing processes and procedures with resulting efficiencies. They heavily support the agency’s new business development efforts, including contributing to and presenting new business proposals that meet agency growth goals. They contribute to various agency management initiatives.

The Public Relations Account Director is a meticulous, results-oriented individual who is passionate about the intersection of science, technology, and communications and has a demonstrated track record of successfully helping growing client businesses.

Key Responsibilities, including but not limited to:

Business Impact

Core development and execution of PR strategy, ensuring alignment with client objectives and messaging

Identification of organic growth initiatives/opportunities - financial and otherwise on a defined client or client portfolio while delivering real results for our clients and meeting/exceeding agency revenue goals

Fostering continued client satisfaction that leads to renewed program structures and long-term relationships

Applies business acumen beyond the current client-base or vertical, if needed, by having an immediate impact if moving to a different client or vertical

Lead new business development efforts, including pitching and presenting to prospective clients

Build and maintain strong relationships with clients, serving as their trusted advisor and strategic partner

Effectively oversee and manage all client account budgets, ensuring financial integrity and profitability and working with teams to ensure budget understanding and compliance

Leadership

Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results

Manages multiple pieces of business within one client or multiple accounts

Is sufficiently informed and personally involved, ensuring sound planning, good service, and a solid client/agency relationship

Oversees and participates in the execution of media outreach efforts, including pitching, securing media placements, and managing media relationships

Participates in various agency management initiatives, ensuring continued agency growth and efficiencies

Recommends and implements department-level processes and procedures that contribute to department growth and employee satisfaction

Work closely with PR VP to identify areas for overall agency growth and efficiencies

Industry Expertise

Expert knowledge of business and marketing impact on client activities.

Responsible for all aspects of a strong client partnership, including high quality of work, service excellence, and proactive ideation

Responsible for overall account performance, ensuring client business strategy and agency are aligned

Master media relations skills and demonstrated results and ability to provide guidance to teams for successful earned media strategies

Communication

Ability to use past experience(s) to deliver difficult message(s) with transparency and insight

Ability to negotiate and manage conflict and client concerns that cause significant dissatisfaction and frustration

People Management

Manage and mentor junior staff members, responsible for their professional development; effectively manage and delegate work of staff assigned to accounts

Oversee annual performance evaluations of team members

Provide strategic counsel to clients, utilizing deep industry knowledge and insights to drive impactful PR strategies

Reports To: Vice President of Public Relations

Requirements

Qualifications and Skills:

Demonstrated experience developing and implementing strategic communications programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders

Demonstrated success in developing ongoing relationships that result in strong media placements. Must demonstrate the ability to drive earned media coverage with media from trade (i.e. Fierce Pharma) to mainstream (i.e. New York Times)

Ability to build and maintain relationships with clients and media contacts

Experience managing and mentoring a team of PR professionals

Strong leadership abilities, with the ability to inspire and motivate a team

Demonstrated ability to work effectively in a fast-paced, deadline-driven environment

Demonstrated success with biopharma clients with commercialized product offerings strongly desired

What We will be Looking for:

12+ years of Pharma, med tech, life sciences, or healthcare agency experience or the same within a healthcare/biopharma organization

Bachelor’s degree (minimum) in journalism, public relations, marketing, sciences, or transferrable area

Experienced in promoting product innovations (launches, regulatory milestones, etc.), medical congresses, and data publications

Experience managing product-related issues, especially in highly regulated environments, and the ability to provide clients with counsel, key messages, statements, and Q&A to support response strategies

Benefits

We are proud to offer a comprehensive benefits package to all of our employees:

Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions.

401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.

Parental Leave. Generous paid time off for parents to bond with their newest addition.

Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.

Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby; the options are endless!

And more! We offer life insurance, LTD, a robust employee assistance program, and more!

This job posting is intended for direct applicants only; please, no outside recruiters.

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