Public Relations Associate, Web and Social Media

Description

Vistra is seeking an associate-level public relations specialist to provide marketing, public relations, and strategic communications support to the Sexual Assault Prevention and Response Office (SAPRO) within Defense Human Resources Activity (DHRA).

This role involves providing support for developing web content and design mockups and analyzing website metrics and social media listening data. The PR associate will perform activities in support of various aspects of the program, ensure high-quality deliverables, and maintain professional interactions with stakeholders. The specialist will operate at a high tempo to address short or no notice taskers and adapt to emerging requirements.

The objective of this role is to assist SAPRO in performing its mission of promoting military readiness by reducing sexual assault through prevention, advocacy, and execution of Sexual Assault Prevention and Response (SAPR) Program policy, planning, and oversight across the Department of Defense (DoD) Community. This position is required to be within 50 miles of the Mark Center in Alexandria, VA; regular anticipated on-site presence will be required.  

 The PR Specialist will perform tasks related to the following program areas:
Website Design and Development:

• Create design mockups that are attractive, responsive, and adhere to the DoD Brand Guide, the United States Web Design System (USWDS), and SAPRO brand guidelines
• Create design mockups, web content, and other products that adhere to Section 508 requirements and/or Web Content Accessibility Guidelines (WCAG)

Social Media and Marketing:

• Participate in the development, tracking, and execution of a government-approved social media and marketing communication program
• Create a quarterly calendar of weekly social media posts and collaborate with SAPRO on biweekly basis to refine social marketing outreach communications objectives
• Implement, maintain, and update Government provided social marketing and outreach products (print/graphics/videos) and style guides
• Maintain and disseminate the Government provided Service’s public affairs guides for outreach communication materials.

Website and Social Media Metrics:

• Conduct both proactive and passive media surveillance for news related to the DoD SAPR mission.
• Analyze news, website and social media listening data to determine content performance, including reach and engagement
• Analyze metrics data to identify strategies and make recommendations on how to boost content performance based on targeted audience messaging
• Participate in the development and execution of comprehensive communications plans and social marketing initiatives in support of SAPRO's mission
• Develop and disseminate daily and weekly reports of media stories within the current news cycle and social media posts

Requirements

• Bachelor's degree in Web Development or Web/Graphic Design, Computer Science, Public Relations, Communications, Marketing, or a related field. 
• One to three years of experience in web design and development and website and social listening within public or private sector organizations 
• Working knowledge of Section 508 accessibility guidelines and Web Content Accessibility Guidelines (WCAG) 
• Prior DOD experience, especially within DHRA, the Office of Force Resilience (OFR), or with the Office of the Undersecretary of Defense for Personnel and Readiness (OUSD-P&R), strongly preferred 
• Strong written and oral communication skills. 

US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment.