Public Relations Manager

SUMMARY: The Public Relations Manager will be responsible for amplifying the IAAM brand and strategically communicating it to the world in a way that drives strategic awareness, interest, and engagement. They will be responsible for developing, managing, and coordinating strategic public relations programs.

DUTIES AND RESPONSIBILITIES:
Develops and implements long- and short-term public relations plans to meet goals and objectives.
Help shape the public perception of the museum by developing strategies and messaging that spread the museum’s mission to: honor the untold stories of the African American journey at one of our country’s most sacred sites. In collaboration with the Chief Marketing Officer, and Media Manager, Web and Social Media Managers, and Learning & Engagement department, develop messaging that communicates the museum’s distinctive exhibitions, permanent collection, programs, expertise, significance and impact to targeted audience segments.
Manages proactive public relations strategy designed to cultivate relationships with targeted partners and generate publicity that increases company awareness.
Conceptualizes and manages story angles and materials used in pitching targeted media.
Plans and coordinates trade shows, conferences, and other industry events; attends all trade shows, conferences, and other industry events.
Manages company press clippings, publication library, and contact database.
Organizes and maintains a master calendar of all public relations and media events.
Develops results measurement matrix for corporate public relations programs and projects; analyzes, assesses, and reports on effectiveness of projects and campaigns.
Manages budgets for all projects.
Manages and oversees activities with advertising agency, brand strategists, and other department managers/staff to maximize public relations effectiveness.
In collaboration with the Sr. Director of Marketing and Communications, Marketing Managers, and Learning & Engagement department, develop an annual institutional marketing calendar that supports a regular, enthusiastic effort to heighten organizational visibility through the museum’s major programs and auxiliary activities that provide access to the people, places, objects, and experiences behind them. Incorporate the institutional marketing calendar priorities into communications plans.
Develop an annual communications plan that drives local, national, and international awareness of, and engagement with, the museum.
Support the Marketing department at all major museum events as determined by the Chief Marketing Officer.
Preferred Education, Knowledge, Skills, and Abilities: Bachelor’s degree (B.A.) in related field or equivalent
3+ years of relevant marketing and communications required
Commitment to excellence and high standards
Strong organizational, problem-solving, and analytical skills
Proven ability to handle multiple projects and meet deadlines
Ability to deal effectively with a diversity of individuals at all organizational levels.
Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization
Ability to conceptualize creative concepts
Ability to direct and recommend cost-effective creative solutions
Ability to communicate effectively and persuasively in writing.
Passion, enthusiasm, focus, creativity, and a positive outlook.
Professional appearance and demeanor
Demonstrated ability to manage an organization’s brand, voice, and editorial strategy
Graphic design experience preferred
Ability to work in a fast paced, high-energy environment
Ability to develop standardized processes and workflows
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Understanding of traditional and emerging marketing channels and tools
Ability to think creatively, innovatively, and analytically
Excellent verbal and written communication skills
Strong interpersonal skills.
Good judgement with the ability to make timely and sound decisions
Creative, flexible, and innovative team player
Ability to successfully collaborate in a matrixed, cross functional team to accomplish organizational goals
Strong knowledge of PowerPoint, Photoshop, InDesign, or other programs in Adobe Suite are a bonus
Performs other related duties as assigned by management.
Physical Requirements: Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

The International African American Museum is committed to building a culturally diverse and inclusive staff and strongly encourages applications from women and racially underrepresented candidates. It is the policy of International African American Museum to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.