Public Relations Specialist - Marketing and Communications

APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Penn State College of Medicine, Department of Marketing and Communications, in Hershey, PA, is seeking a Marketing and Communications Specialist. The Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.
Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit's approved strategic marketing plan and objectives.
Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications.
Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients.
Monitor news and media presence; monitor and track analytics of website and digital traffic.
Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
Plan and oversee the implementation of event promotions.
Collaborate with agencies and other vendor partners on campaigns.
Monitor and communicate the status of tactical campaign implementation with clients and management.
Collaborate in the planning of marketing and/or communications strategy.

This position will be filled as Senior or Principal Professional depending on the candidate's experience and education. Minimally requires a Bachelor's Degree and 6+ years of relevant experience for an Senior Professional. Additional education and/or experience is required for higher level positions.

The following clearances must be successfully completed for this position:
Pennsylvania State Police Criminal Background Check
Pennsylvania Child Abuse History
Federal Bureau of Investigation (FBI) Criminal Background Check

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.

The pay range for this position, including all possible grades is:

$61,800.00 - $102,300.00

Salary Structure - additional information on Penn State's job and salary structure.

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Affirmative Action

Penn State Policies

Copyright Information

Hotlines

Hershey, PA
#J-18808-Ljbffr