Region Sales Director - West

WE DEVELOP INNOVATIVE BEVERAGE BRANDS THAT DEFINE WHAT’S NEXT.

Born in Austin, TX, BeatBox Beverages is a team of millennial founders and industry veterans reshaping the future of drinking. We believe the best brands don’t just follow trends, they create them. Our mission is to craft cutting-edge, game-changing beverages that push boundaries while connecting with future-forward individuals who crave the extraordinary.

Job Description

Title: Region Sales Director - West

FLSA Classification: Exempt

Department: Sales

Reports to: VP of Sales 

Salary: $160K - $180K + bonus

Date: 8/2025

Job Summary:

The Region Sales Director position is responsible for driving sales, execution, and financial goals for Beatbox Party Punch throughout a designated region within North America. This position will collaborate directly with wholesalers and retailers to develop “Share of Mind,” while driving performance, to meet or exceed company-specific KPIs and goals. 

Supervisory Responsibilities: 

• This position does have direct supervisory responsibilities, overseeing and guiding the performance of team members within the assigned department. 

Duties/Responsibilities:

• Inspire and lead a team of BeatBox employees toward achieving Weekly, Monthly, Quarterly, and Annual company goals. 


• Manage the following processes: Pricing strategy development & price increase sell-in, Cents per case audits, forecasting reviews, identify future market trends and developing solutions/plans to lead future growth.


• Work with BeatBox marketing team to develop and drive marketing objectives that will increase sales.


• Publicly speak and represent BeatBox at distributor and retailer meetings, trade shows,


•  training, speaking engagements, and promotional events.


• Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, Brand Plans, VIP, Karma, etc.


• Manage region’s financial expenses while holding the team accountable to spending guidelines and budget.


• Develop a strong relationship with Principles, Senior wholesaler management and their sales team.


• Establish call frequency and relationships with assigned wholesalers to drive distribution and sales.


• Adherence to CRM Platform documentation for ALL in-market store visits, achieving a minimum quarterly visit target (50), and a minimum annual visit target of (200) unique account visits.


• 1 Planning meeting with top 10 distributor per quarter. 


• 2 Meetings per year with all region distributors (1 ABP meeting - 1 Mid-Year review) 




• Using the 80/20 Rule -- Hit only the top 80% volume distributors. 




• Weekly calls, lunch meetings or presentations to Wholesaler Mgmt. (Team leader or above)


• Top to Top documented business reviews with your top 18 wholesalers 


• Annual business plan development, presentation & execution


• Seek out marketing and special event opportunities.


• Participate and be responsible for pilot projects and brand strategies on an ad-hoc basis.


• Deliver a monthly review for assigned wholesaler performance to senior management (Internal & External)


• Develop and inspire Region Managers, Commercial Managers and Sales Execution Managers to reach their highest potential, through constant training, coaching and engagement. Minimum ride-withs for each employee of once per Tri-Mester. Twice per year if you have 5 or more direct reports.

Required Skills/Abilities: 

• Sales Leadership: Proven track record in sales leadership, including strategic vision and effective team management.


• Strategic Planning: Expertise in market analysis and the ability to make strategic decisions based on market dynamics.


• Relationship Building: Strong interpersonal skills to build and maintain relationships with clients, partners, and internal stakeholders.


• Communication Skills: Excellent verbal and written communication, including the ability to deliver compelling presentations.


• Analytical Skills: Proficient in data analysis, utilizing metrics to inform decisions, and understanding financial aspects of sales management.

Education/Experience:

• Twelve (12) years of experience in the beverage alcohol industry is required, having an advanced understanding of the 3-tier system 


• Must live within the Primary geographic assigned territory.


• Must be proficient in Google platforms, Excel, PowerPoint, Word, and Outlook


• Must be able to understand and use nationally syndicated data.


• Major chain retailer experience is a plus.


• Familiar with VIP or other distributor reporting systems.


• Ability to travel up to 40% of the time.


• Ability to work with Senior Management across all departments.


• Minimum 2 years of team management experience and ability to instill and follow BeatBox Culture


• Must be eligible to work in the United States


• An undergraduate degree is a plus.


• Valid driver’s license and acceptable driving record

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.


• Must be able to lift up to 15 pounds at times.

BeatBox Beverages provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. BeatBox Beverages hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation.