Regional Activation Manager, CT/MA/RI

*This role will involve ~50% travel across MA, CT, & RI based on business needs.

The Role 

The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the MA/CT/RI market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for RISE and associated CPG brands. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

Responsibilities 

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, pop-ups, etc. Partner with retail operations and local store teams to execute marketing programs and events on and offsite.


• Creation of custom digital and/or printed assets for centrally and regionally led marketing programs to fit local market needs including but not limited to; email blasts, social media posts and stories, printed posters and flyers, swag, etc.


• Ensure that any centrally and regionally led promotions and product/strain launches are fully executed at the store level including but not limited to; displays, in-stock product, signage, employee swag, employee education.


• Responsible for ensuring the regional budget is up to date and expenses recorded in a timely manner.


• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams.


• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback, and make recommendations for improvement and growth.


• Establish strong relationships and communication channels with customers, external partners, and cross functional team members.


• Must be available nights, weekends and flexibility and willingness to be available during nontraditional hours as required. 

Qualifications  

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb


• Background in sales, brand marketing, field marketing retail activation and project management preferred.


• Bachelor’s degree preferred.


• Graphic design with experience working with InDesign and PhotoShop, a plus.


• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness.


• Adapts and thrives in a demanding, start-up, fast-paced environment.


• Possesses a deep appreciation and insistence on flawless execution.


• Operates with a high level of professionalism and integrity, including dealing with confidential information.


• Strong communication skills – written and verbal.


• Strong organization planning & project management skills.


• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)


• Proficient in Canva


• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.


• Ability to travel inside and outside of the market, as needed, at times may exceed 50%, and Include overnights.

Additional Requirements 

• Must pass any and all required background checks  


• Must be and remain compliant with all legal or company regulations for working in the industry  


• Must possess valid driver’s license 


• Must be a minimum of 21 years of age 


• Must be approved by state badging agency to work in cannabis industry