Regional Director of Sales - Senior Living | Multi-Site Leadership

• Lead sales performance across an assigned regional portfolio of senior living communities
• Drive occupancy, revenue, and sales effectiveness through strategic planning, execution, and accountability
• Champion Prospect-Centered Selling as the standard for lead management, discovery, follow-up, tours, and closing
• Conduct regular on-site and virtual visits to coach, support, and elevate community sales leaders and sales teams
• Lead weekly sales strategy calls focused on pipeline health, conversion, lead generation, and next-step accountability
• Partner with Executive Directors and Operations leaders to align sales execution with community readiness, resident experience, and business goals
• Analyze market trends, competitor positioning, pricing, and local demand drivers to identify risks and opportunities
• Ensure consistent execution of sales best practices, processes, and CRM utilization across the region
• Use CRM data, reporting, and performance metrics to drive coaching, forecasting, and decision-making
• Support budgeting, forecasting, and performance tracking for assigned communities
• Manage sales incentive and bonus programs in partnership with leadership
• Oversee onboarding, training, and ongoing development for community sales team members
• Step into communities to provide direct support during key moments, including new community openings, transitions, events, and temporary coverage needs
• Fill open sales leadership positions as needed to support continuity, but ultimately own the sales outcomes of the region and be held accountable for them

• Occupancy and revenue targets are consistently achieved or exceeded across assigned communities
• Sales teams demonstrate strong execution of Prospect-Centered Selling and deliver a consistent, high-quality prospect experience
• Community sales leaders are well coached, highly accountable, and continuously developing
• CRM usage is consistent, accurate, and leveraged to improve performance
• Lead management, conversion, and follow-up processes are disciplined and effective
• Communication and alignment between sales and operations are strong
• Regional sales performance improves through proactive leadership, coaching, and accountability

• Proven experience in sales excellence within senior living
• Strong experience in Independent Living, Assisted Living, and Memory Care, ideally in a rental community model. *Lease-up experience is strongly preferred.
• Demonstrated success driving occupancy, revenue, and sales performance across multiple communities
• Strong ability to coach, develop, and hold community sales leaders and teams accountable
• Deep understanding of sales process management, lead conversion, and CRM-driven performance
• High level of business acumen, including data analysis, market positioning, and competitive strategy
• Strong partnership mindset with Executive Directors and operational leaders
• Highly organized, adaptable, and comfortable in a fast-paced, changing environment
• Strong communication skills and leadership presence
• Willingness to travel 50%+ across an assigned region
• Willingness to jump in and personally support communities when needed, including providing interim coverage for open sales roles

• You do not simply support sales performance - you own it
• You lead from the front and are willing to step in when the business needs you
• You know how to balance strategy, coaching, and accountability
• You bring urgency, discipline, and follow-through to every community you support
• You are both highly analytical and deeply people-focused
• You understand that strong sales results begin with a prospect-centered experience

Compensation & Benefits
At IREG, we invest in our people, because strong leaders build strong communities.

Full-Time Employees (eligible after 90 days) receive:

• Competitive salary with growth potential
• Paid Time Off + Paid Holidays to support work-life balance
• Comprehensive Medical, Dental, and Vision Insurance
• Life Insurance, Disability, and Financial Protection Plans
  (Critical Illness, Accident Coverage, Legal & ID Theft Protection)
• Education Assistance to support your long-term career growth
• Employee & Resident Referral Bonuses
• Exclusive Employee Rent Discounts at IREG multifamily communities
• ZayZoon Access – get up to 50% of your earned wages on demand
• Workers’ Compensation (where applicable)

We’re committed to providing stability, growth, and meaningful benefits that support your career and your life.

Why IREG

Integrated Real Estate Group is a leader in senior living, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.

We’re growing, and we’re looking for leaders who want to grow with us.

Ready to Lead Regional Growth?

If you’re a results-driven sales leader ready to take ownership of performance across multiple communities, we want to hear from you.

Apply today and be part of a team that’s driving real impact.

Equal Opportunity Employer

Integrated Real Estate Group is an Equal Opportunity Employer and participates in E-Verify for employment authorization verification.

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