Regional Marketing Associate

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Regional Marketing Associate to help drive regional marketing initiatives that support our K–12 sales team and strengthen IXL's presence with districts across the country. 

In this role, you'll partner closely with sales teams to understand regional priorities, identify opportunities, and execute targeted marketing campaigns that engage educators, generate leads, and advance sales opportunities. You'll develop compelling marketing materials, coordinate campaigns across channels, and help tailor national initiatives to meet regional needs. You'll also support IXL's expanding portfolio of educational products, including core curriculum and assessment solutions.

We're looking for a creative, proactive, and highly organized marketer who is an excellent communicator, thrives on collaboration, and is passionate about improving education. 

This is a full-time position that requires you to be in our Raleigh, NC area office.

WHAT YOU'LL BE DOING

• Plan and execute targeted regional marketing campaigns that support sales pipeline development, strengthen customer relationships, and help advance strategic district opportunities


• Build strong partnerships with regional sales teams to understand their goals, customer needs, and opportunities for marketing support


• Proactively recommend effective marketing tactics and materials that help sales teams engage prospects and move opportunities forward


• Write compelling marketing copy and collaborate with designers and other marketing teams to develop and launch high-quality campaigns and sales materials


• Coordinate with the email marketing team to plan and execute timely, targeted email campaigns that support regional sales initiatives


• Partner with the events team to support marketing and sales events, including promotional outreach, lead tracking, and post-event sales follow-up


• Stay informed about regional market trends, district priorities, and customer feedback, and use these insights to recommend relevant marketing opportunities


• Track the performance of regional marketing campaigns, including engagement, lead activity, and sales feedback, and use those insights to improve future efforts

WHAT WE'RE LOOKING FOR

• BA/BS degree


• 2–4 years of marketing experience in a professional environment, preferably in a role involving campaign execution or field marketing


• Experience partnering with or supporting a sales team is a plus


• Collaboration: You're an effective communicator who builds strong working relationships and collaborates well across teams


• Ownership and execution: You're a proactive self-starter who can take a project from initial idea through launch, manage competing deadlines, and deliver high-quality work with minimal oversight


• Problem-solving: You're resourceful, thoughtful, and comfortable researching new topics, identifying solutions, and finding efficient ways to get things done


• You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly


• Experience with Google Docs, Sheets, and Slides