Regional Marketing Director

FLSA Classification: Exempt

Reports to: General Manager

Job Description

Summary/objective

The Regional Marketing Director is responsible for the successful production and execution of internal and external marketing projects as directed by the Senior Marketing Director in support of (6) acac Charlottesville club locations.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Design, print and post monthly club marketing materials in support of campaigns, promotions and events. 
• Act as primary point of contact for department heads, meeting weekly on a team and individual basis to establish upcoming needs and requests.
• Create, post & analyze daily social media content for assigned clubs social media platforms.
• Maintain compelling and accurate website copy.
• Send weekly emails to promote upcoming events and programs.
• Create and maintain photo/ video library of club events, programs, team, members, current events etc. for use in marketing materials.
• Ensure all marketing materials are in-line with brand standards, professional, interesting and up-to-date.
• Follow the established protocols for marketing projects, including gathering the required information and specs, establishing and adhering to deadlines, submitting work for review and following-through on final production and distribution as needed.
• Collaborate with internal departments in the development, planning and execution of external and internal events and marketing plans.
• Create opportunities for external promotion – including building relationships with businesses in the community, focusing on potential membership events.

Physical demands

• Must be able to work with a computer for extended periods of time.

Required competencies, education, and experience

• 2-3 years marketing experience in a fast-paced, production oriented environment.
• Graphic design knowledge / Adobe Creative Suite & Canva.
• Email marketing / copywriting and editing.
• CRM experience preferred – Hubspot.
• Photography / videography experience a plus.
• Event planning.
• Detail oriented and can juggle multiple projects simultaneously with minimal direction.
• Excellent project management skills, high attention to detail, and works well in fast-paced environment.

Company Expectations 

• Read, sign, and abide by the policies included in the Team Member Handbook
• Park in team member designated areas
• Club cleanliness is an all-team responsibility; assist whenever necessary in any area of the club to keep club neat and clean
• Attend mandatory Personal Training meetings
• Assist with Service Days, as assigned by Supervisor
• Assist with club programs, special events, or activities, as assigned by Supervisor
• Promptly respond to work-related correspondence
• Exhibit a positive attitude at all times
• Deliver outstanding service to members and guests, following acac’s Five*Star principles

Affirmative Action/EEO statement

acac is an equal opportunity employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status.  

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice