Regional Officer/Manager - Overseas Education industry

Job Overview:

The Regional Officer/Manager will serve as a vital link between branches, franchisees, channel partners, and the Headquarters, ensuring that student needs are met with consistent quality that upholds the reputation of our company. The key responsibilities of the Regional Manager include:

Key Responsibilities:

1. Field Office Management and Student Conversions:

• Oversee the entire process from student walk-ins to conversions across all field offices (branches, franchisees, channel partners) within the assigned region.


• Achieve specific student conversion targets for the region.


• Fully comprehend the business model and Standard Operating Procedures (SOPs) required from each field office.


• Travel extensively across the assigned country, targeting major cities and towns to generate student business from Channel Partners.


• Establish new channel partnerships in the allocated region.


• Collaborate with Head Office and HR to effectively organize the region, identifying specific support needs from HO.


• Understand and align the expectations and challenges of both the Business Units (specialized in specific countries) and field offices, and set up an operational framework in consultation with HO.

1. Process Efficiency:

• Conduct regular reviews of field offices to identify and resolve bottlenecks, ensuring that service quality and speed are maintained.


• Ensure that student-facing staff in the field are well-trained in relevant knowledge and SOPs.

1. Coordination with Business Units:

• Collaborate with Business Units at HO to ensure field offices receive adequate support.


• Liaise with Subject Matter Experts (SMEs) in each Business Unit to ensure field offices are equipped with the knowledge necessary to effectively serve their target students.

1. Regional Marketing Activity:

• Plan and execute regional marketing initiatives in coordination with the Head of Marketing at HO.


• Provide ground-level support for marketing activities in each region and assist in tailoring marketing strategies to meet the region's specific needs.

Position Linkages:

The Regional Officer/Manager will work closely with:

• Field Offices: Serving as the operational head of the region/country.


• Business Units: Ensuring better alignment between field offices and Business Units to enhance the student experience.


• Marketing: Collaborating on the planning and execution of regional marketing activities.


• Operations in HO: Coordinating all backend processes, including visas.


• Senior Leadership: Providing updates on regional performance and receiving strategic guidance.

Position Challenges:

• Requires a highly energetic individual capable of balancing the demands of HO and field offices.


• Significant travel is required to ensure smooth operations across field offices.

Career Prospects:

• This sales-focused role involves independently managing a region, preparing the incumbent for a future independent P&L role.


• The position offers exposure to the broad field of overseas education and the opportunity to interact with professionals representing leading international universities, providing a rich learning experience.

Job requirements

• High energy professional preferably with experience in dealing in overseas education or an allied field.


• Desired total experience would be about 5-7 years.


• Ability to collaborate with a diverse set of people.


• Ability to learn domain knowledge.


• Proven people management ability to deal with field staff


• Good communication skills


• Eye for details and patience to monitor and manage operations.


• Minimum 2 to 3 years’ experience in the Overseas Education industry is a must