Regional Sales Director

Object First, now an independent business unit of Veeam, builds secure, simple, and powerful backup storage for Veeam customers, engineered with Absolute Immutability to deliver true ransomware-proof protection. Our Zero Access architecture ensures no one can alter or delete backup data, providing cyber resilience by design. We are a fast-growing team driven by innovation, clarity, and meaningful impact.

Are you looking for a role where you can make a real impact by working with meaningful, high-performance technology? Join a fast-growing, innovative-driven team where clarity, ownership, and collaboration truly matter.

Position Overview:

The Regional Sales Director will lead a team of Territory Managers and drive growth in enterprise and large commercial accounts through our 100% channel sales model in the USA. This is a front-line leadership role with direct accountability for bookings and pipeline growth across assigned territories and accounts. The Regional Sales Director will recruit, coach, and develop this team to deliver against ambitious growth targets while fostering strong collaboration that includes Inside Sales, Channel Sales, Sales Engineers and Marketing.

Key Responsibilities

Sales Leadership & Execution 

• Lead, coach, and manage a team of Territory Managers (field sales) to achieve and exceed revenue targets. 


• Drive disciplined execution of the sales process, with an emphasis on MEDDPIC qualification, pipeline progression, and forecast accuracy. 


• Actively participate in strategic opportunities, providing executive-level engagement and deal support. 

Team Development & Recruitment 

• Recruit, onboard, and develop top-performing Territory Managers, building a high-impact sales team from the ground up. 


• Foster a culture of accountability, coaching, and continuous improvement. 

Channel-Centric Go-to-Market 

• Execute a two-tier distribution sales model, working closely with channel partners, resellers, and distributors. 


• Partner with Channel Sales leadership to design and run joint sales plays, partner programs, and co-selling motions. 

Forecasting & Reporting 

• Own pipeline management, territory reviews, and sales forecasting with precision. 


• Leverage CRM and sales enablement tools to drive insights, track performance, and ensure data accuracy. 

Cross-Functional Collaboration 

Partner with

• Inside Sales and Channel teams for a seamless collaboration


• Partner with the Pre-Sales (SE) organization to ensure effective technical validation and solution alignment in strategic opportunities.


• Partner closely with Field Marketing, Product, and Customer Success to drive territory-level go-to-market plans. 


• Provide field-level market intelligence to help shape product roadmap and competitive positioning. 

Reporting Relationship and Accountability 
 
This position reports to SVP Worldwide Sales.

Qualifications

• 3-5 years of field sales leadership experience in IT infrastructure, with a proven track record managing quota-carrying reps. 


• Deep experience in channel-led sales models, preferably in data storage, backup, or infrastructure hardware. 


• Strong expertise in enterprise sales processes and qualification frameworks (e.g., MEDDPIC, Challenger, or similar). 


• Demonstrated success in leading teams exceeding $10M+ annual revenue targets. 


• Experience recruiting, hiring, and scaling territory sales teams in fast-paced, high-growth startup environments. 


• Exceptional leadership, communication, and negotiation skills. 


• Proficiency in CRM (Salesforce preferred) and sales automation platforms. 


• Willingness to travel (50-75%). 

Preferred Qualifications: 

• Experience launching and scaling sales operations. 


• Background in secure storage, backup, or disaster recovery products. 


• Good network of VARs, MSPs in North America 


• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.