Regional Sales Director- Cardiology

Bulls Eye Recruiting is representing a profitable healthcare technology company that is transforming cardiovascular care.  Our client combines technology, data, clinical expertise, and remote monitoring to help providers deliver proactive, coordinated, and effective care. We are adding four Regional Sales Directors to lead commercial growth across the Southeast, Southwest, Midwest, and Western United States.

The Opportunity

We're seeking an experienced Regional Sales Director with an established network in cardiology to build significant business within an assigned territory.

This is a hunter role. We need someone who already knows the market and has genuine relationships with cardiologists, practice owners, administrators, and decision-makers—strong enough to earn meetings, identify opportunities, and close deals.

You'll own revenue and patient-growth objectives while strengthening our client's commercial organization through leadership, market intelligence, and best-practice sharing.

This isn't a role for someone who's stepped away from selling. You'll enjoy prospecting, relationship building, and closing business.

What Success Looks Like

First-year objective: Add 10,000 patient lives to your territory.

To get there, you'll:

? Build a focused strategy around high-potential cardiology practices

? Leverage existing relationships for immediate access to decision-makers

? Consistently generate new opportunities—not rely on inbound leads

? Develop relationships across practice owners, physicians, administrators, and stakeholders

? Convert relationships into active customers and enrolled patient populations

? Build a sustainable pipeline for continued growth

Performance is measured by results—not meetings or activity.

What You Will Do

Build the Territory

? Own all new-business development in your region

? Identify and prioritize independent cardiology practices and high-value prospects

? Develop a territory plan delivering 10,000+ new patient lives in year one

? Prospect continuously through relationships, referrals, and direct outreach

? Expand IronRod's visibility across the region

Hunt and Close New Business

? Open doors with senior decision-makers at cardiology practices

? Own the full sales process: discovery, presentation, proposal, negotiation, close

? Understand each practice's clinical, operational, and financial priorities—and position IronRod accordingly

? Sell consultatively, not transactionally

? Navigate multiple stakeholders and create urgency around implementation

? Maintain momentum through complex healthcare sales cycles

Develop Executive-Level Relationships

Become a trusted resource to:

? Cardiology practice founders, owners, and administrators

? Cardiologists and electrophysiologists

? Executive and operational leadership

? Decision-makers evaluating remote monitoring solutions

You'll be a recognized, trusted advisor within your territory's cardiology community.

Serve as a Player-Coach

? Hit aggressive personal growth objectives while leading by example

? Share competitive intelligence, market insights, and winning strategies with the broader team

? Help establish repeatable sales processes as IronRod scales nationally

? Collaborate on national accounts and commercial strategy

? Provide leadership without losing the hands-on mindset of an individual producer

As IronRod grows, successful Regional Sales Directors expand into broader sales leadership.

What We're Looking For

Background & Experience

? Significant successful healthcare sales experience (ideally cardiology, CRM, RPM, medical devices, or digital health)

? Demonstrated success selling directly to independent or physician-owned cardiology practices

? Strong track record of net-new business development and personally opening/closing major accounts

? Experience carrying and achieving aggressive sales targets

? Strong understanding of how cardiology practices evaluate clinical and technology partners

? Excellent executive-level communication and presentation skills

Market Knowledge & Relationships

? Substantial existing network within cardiology in your assigned territory

? Direct relationships with cardiologists, practice administrators, founders, and decision-makers

? A network that will actually answer your calls

? Ability to explain exactly how previous accounts were sourced, developed, and won

The Right Fit

We want someone who:

? Loves hunting and opening markets (not maintaining inherited territories)

? Can walk into a cardiology practice and engage both physicians and business leadership

? Is highly competitive and comfortable being held accountable to measurable results

? Doesn't need a corporate brand or national contract to open doors

? Knows the difference between contacts and genuine relationships

? Can operate strategically while executing the day-to-day work to win

? Wants autonomy as an individual producer with opportunity to help build something larger

About Your Network

Our client is specifically seeking candidates with an existing and active network within cardiology.

We are particularly interested in candidates who have successfully sold directly to independent cardiology practices, physician-owned groups, and practice-level decision-makers.

If your background includes IDN or GPO relationships, that's actually a plus—we value broad industry connections that can extend our reach as we build long-term strategic partnerships. For now, we're focused on rapid practice-level adoption in your territory, which requires personal relationships with independent practice decision-makers. Your network of industry relationships, combined with direct practice relationships, gives us flexibility and runway for the future.

Your relationships should be your relationships—owned by you, not by a contract or distributor agreement.

Why Join?

? Join a profitable healthcare technology company entering a critical growth phase

? Represent established, proven solutions focused specifically on cardiovascular care

? Own a major geographic market with direct impact on company growth

? Work closely with senior leadership with significant autonomy over strategy and execution

? Help shape IronRod's national commercial organization

? Build something rather than inherit an established territory

? Create the opportunity for broader leadership responsibility as we scale