About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

As a Regional Sales Manager you will be responsible for ensuring that all store-level power equipment sales teams and sales consultants are trained to sell applicable products, are following established standard operating procedures, and are aware of and meeting/exceeding budgeted sales goals. Applicable product classes include, but are not limited to: Tractors, Tractor attachments & implements, Lawn Mowers, Log Splitters, Trailers, Power Sport Equipment and all related accessories and parts.

• Teach and ensure compliance with developing and establishing operational procedures.  This support will be provided mostly onsite at assigned stores. Specific areas include:
• Demonstrate, document, and distribute procedures to properly display product and equipment to optimize appearance, and to project credibility to potential customers
• Develop and disseminate retail financing procedures, from the application process, document generation, signatures, submission and filing to ensure accuracy, compliance with customer privacy and expedited funding from partner finance companies
• Develop and disseminate proper CRM procedures using our Salesforce CRM platform, including but not limited to collecting personal information, order submission and tracking, pre-deilvery inspections, inventory management, warranty registration, repair and service tracking, etc.
• Teach sales closing skills and the techniques to qualify buyers and properly match equipment to their needs
• Develop and disseminate competitive comparisons in terms of product content and pricing
• Ensure that Regional Managers, District Managers, and Store Managers are fully understanding of sales operations procedures
• Compile and distribute recurring sales performance data
• Identify barriers to success and work with the store and store support teams to mitigate
• Ensure the safe use of equipment & tools
• Working with the product service organization, develop procedures to identify, communicate and help resolve product repair issues
• Extensive travel is required to adequately support the assigned store locations
• Operate power equipment products, including customer demonstrations
• Exercise sound judgment, maintain confidentiality, and uphold professionalism in daily decisions and interactions.
• Actively participate in training programs, workshops, and webinars to acquire new knowledge and refine skills, staying updated on industry trends and best practices.
• Provide friendly, proactive, and professional support to internal and external stakeholders, addressing inquiries, concerns, and issues effectively.
• Demonstrate Rural King’s core values—People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement—in all actions and decisions.
• Perform other responsibilities as assigned, contributing to the team’s success.

Supervisory Responsibilities

None

Essential Qualities for Success

• Expert knowledge and operational experience with power equipment and other products
• Retail sales experience with a range of applicable power equipment and other products
• Ability to work independently and without supervision
• An aptitude to teach and train others
• Comfortable navigating computer systems and software to assist customers or manage activities.
• Proficiency with Microsoft Office Suite or related software.
• Excellent interpersonal skills, including the ability to build rapport, listen actively, and communicate effectively with a diverse range of individuals.
• Strong orientation toward process-driven approaches, demonstrated through previous experience an accomplishment.
• Excellent verbal and written interpersonal and communication skills.
• Excellent customer service skills.

Physical Requirements  

• Ability to maintain a seated or standing position for extended durations.
• Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
• Ability to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related activities.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $- $ annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.