Regional Sales Manager - Red Bull

Location: Laredo TX Region 

Reports to: Laredo Sales Manager 

Type: Full time; travel up to 60%

Summary

The Regional Sales Manager will own Red Bull’s wholesaler and distributor relationships across an assigned territory, driving volume, market share, permanent merchandising (QPOD), and promotional execution. This role partners closely with customers to build joint business plans, optimize pricing, and ensure flawless product flow to the market.

Core Responsibilities

• Territory Ownership: Deliver sales targets, distribution goals, and merchandising standards across assigned accounts.
• Distributor Relationship Management: Serve as primary Red Bull liaison to Distributor Partners; lead regular joint business reviews and align on execution plans.
•  Joint Business Planning: Develop and manage annual Joint Business Plans with wholesalers and chains; translate national strategy into regional initiatives.
• Merchandising and QPOD: Drive permanent merchandising placements and evaluate ROI for POS, displays, and pay-for-space opportunities.
• Pricing and Promotions: Implement recommended pricing and promotional calendars; ensure POS materials and incremental displays are executed and tracked.
• Data and Analysis: Use scan data, sell-through, and basket analysis to measure promotion effectiveness and inform decisions. 
• Budget Management: Manage Customer Marketing Agreements and Travel & Entertainment (T&E) within approved budgets; ensure compliance and accurate reporting.

Key Performance Indicators

•  Volume growth vs. target and prior year
•  Market share within wholesaler/distributor accounts
• QPOD increase and permanent merchandising placements
• Promotion ROI and incremental sales lift
• Distributor compliance with joint plans and execution standards
• Budget adherence for customer marketing and T&E

Qualifications

• 5+ years B2B sales, key account, or distributor management experience.
• Proven track record building distributor and wholesaler relationships and driving execution.
• Strong analytical skills; experience with scanned data, sell-through, and ROI analysis.
• Excellent negotiation, presentation, and project management skills.
•  Valid driver’s license and willingness to travel up to 60%.
•  Bachelor’s degree in business, Marketing, or related field preferred.

Compensation and Benefits

• Competitive base salary plus performance-based bonus.
• Standard benefits package including health, dental, vision, 401(k), and paid time off.

Work Authorization

Must be authorized to work in the USA for any employer.

L&F Distributors provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.