Regional Sales Manager - West Canada

Build Your Career with Berner Air Curtains

Berner Air Curtains is a recognized industry leader with more than 65 years of innovation, quality, and performance. As we continue to expand our North American footprint, Berner is growing its sales organization and seeking a relationship-driven Regional Sales Manager to lead and develop territories across West Canada.

This role is ideal for a self-motivated sales professional who thrives in technical, channel-driven environments and wants to represent a respected brand with significant growth ahead. Learn more at www.berner.com.

The Opportunity

On behalf of our client, Berner Air Curtains, headquartered in New Castle, PA, Decision Associates is seeking a Regional Sales Manager - West Canada to support Berner’s next phase of growth and operational excellence.

Berner is known for exceptional customer service, innovation, aesthetics, quality, and performance. This position offers the opportunity to make an immediate impact by expanding market presence, strengthening channel partnerships, and driving specifications of influence across key industries.

Key Responsibilities

Revenue Growth & Market Expansion

• Achieve revenue targets by growing existing accounts, developing new customers, and converting competitive opportunities.
• Manage the full sales pipeline, ensuring timely follow-up on leads, quotations, submittals, and conversions to purchase orders.
• Maintain expert-level knowledge of Berner’s product portfolio and competitive differentiators.

Channel Development & Relationship Management

• Recruit, develop, and manage third-party manufacturer representatives and dealer/distributor networks.
• Strengthen channel performance through regular business reviews, training, and improvement plans.
• Collaborate closely with Inside Sales, Marketing, and cross-functional teams to ensure a seamless customer experience.

Market Influence & Specifications

• Drive product specifications by influencing architects, engineers, consultants, contractors, and installers.
• Maintain strong awareness of HVAC, Dock & Door, and Food Service market trends, construction pipelines, competitors, and regional dynamics.
• Build strategic relationships to anticipate and capitalize on emerging opportunities. 

Reporting & Insights

• Leverage CRM and ERP systems to deliver accurate forecasting, KPI reporting, and actionable insights to leadership.

• Proven self-starter with the ability to manage priorities independently in a remote environment.
• Strong mechanical and electrical aptitude with the ability to sell technical products.
• Ability to interpret specifications, blueprints, and equipment schedules.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Excellent written and verbal communication skills.
• Strong analytical, organizational, and decision-making abilities.
• Customer-focused, collaborative, and results-oriented mindset.

Ideal Background

• Bachelor’s degree in Sales, Marketing, Engineering, Business, or related field preferred.
• Minimum of 5 years of outbound sales or customer-facing experience.
• Prior experience with HVAC, electrical, or mechanical products strongly preferred.

• 401K with company match
• Health, dental and vision insurance
• Paid time off
• Paid maternity and paternity leave
• Short- and long-term disability
• Life Insurance
• Company provided phone and laptop
• Mileage related reimbursement for company related travel

Berner Air Curtains is an Equal Opportunity Employer.