Regional Trade Marketing Manager

• Develop and implement comprehensive regional trade marketing strategies that align with the company's overall business objectives.
  
• Focus on retaining loyal customers and attracting new ones through targeted regional trade marketing campaigns and promotions.
  

• Design and execute loyalty programs and initiatives to enhance customer retention and satisfaction.
  
• Analyze customer data to identify trends and opportunities for improving customer engagement.
  

• Conduct thorough market research and analysis to understand market trends, competitor activities, and consumer behavior.
  
• Use insights to inform trade marketing strategies and tactics in assigned region.
  

• Collaborate and lead the execution of trade promotions, in-store displays, and merchandising activities in your assigned region
  
• Collaborate with field sales teams to ensure effective implementation and maximize impact.
  
• Collaborate with key stakeholders for the deployment and management of POS materials in assigned region.
  

• Build and maintain strong relationships with key stakeholders, including retailers, distributors, and other partners.
  
• Negotiate trade terms and agreements to drive mutual growth and success.
  

• Plan and lead the execution of vendor and VSM capability building initiatives in assigned region.
  
• Conduct training needs analysis for field sales teams to identify skill gaps and development opportunities.
  
• Monitor and report on the effectiveness of trade marketing activities in your assigned region.
  

• Ensure an up-to-date inventory of assets in your assigned region and assess state and gaps vs plan
  
• Collaborate with key regional stakeholders in the deployment and redeployment of sales equipment and cold chain assets in your assigned regions.
  
• Coordinate with agents on faulty asset reporting and liaise with regional asset repair team for evacuation of faulty asset repairs and maintenance of sales equipment in assigned region.
  
• Monitor sales assets ROIC (simple KPIs), and redeploy if needed
  
• Manage and optimize repairs and maintenance of sales assets (monitor service level, preventive maintenance, quantity of spare parts needed).
  
• Regularly review and analyze performance data to identify areas for improvement and optimize strategies.
  

Requirements

• Degree in Business Administration, Communications, Marketing or any relevant course of study
  
• Minimum of 4-5 years work experience
  
• Strong commercial background (Sales- and or Marketing)
  
• Bilingualism is an asset (English and French).
  
• Great interest in the consumer goods market, its banners and its competitors.
  
• Excellent interpersonal skills, along with oral and written communication.
  
• Good creativity, analytical, numerical and presentation skills & argumentative approach.
  
• Decision making & able to react fast to changing environment.
  
• Broad understanding of marketing
  
• Customer/consumer shopper techniques
  
• Understands data/analytics and how to leverage within a CRM strategy.
  
• Insights generations and application