Regional VP Bus Development

Territory: Southeast (AL, GA, FL, SC, NC, VA, MD, DE, DC)

Position Overview

The Regional Vice President, Business Development is responsible for achieving annual new business bookings targets within an assigned geographic territory, focused on hospitals and physician groups. This role drives full-cycle sales execution—from pipeline development through contract close—while cultivating strategic C-suite relationships across the healthcare revenue cycle management (RCM) landscape.

The assigned territory is the Southeast region (Alabama, Georgia, Florida, South Carolina, North Carolina, Virginia, Maryland, Delaware, and Washington DC) and is subject to change at the Company’s discretion. Sales outside the core region may occur when no other VP is engaged in the account and with approval from the Chief Revenue Officer.

Key Responsibilities

Revenue Generation & Sales Execution

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  Own full lifecycle sales process: lead generation, qualification, scoping, proposal development, negotiation, and closing

  
  


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  Develop and maintain a sustainable pipeline to meet or exceed annual bookings targets

  
  


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  Manage customer relationships from initial outreach through contract execution

  
  


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  Develop add-on business within existing client accounts

  
  


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  Lead value-based, consultative conversations with C-level decision makers

  
  

Strategic Account Development

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  Build and execute regional sales strategy and methodology

  
  


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  Develop detailed strategic account plans aligned with client needs

  
  


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  Collaborate with business unit leaders to ensure operational feasibility and accurate pricing

  
  


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  Partner with Legal on contract preparation and execution

  
  

CRM & Reporting

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  Maintain accurate and detailed records in Salesforce (calls, visits, emails, pipeline status)

  
  


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  Provide regular forecasting, activity reporting, and strategic feedback to leadership

  
  

Marketing & Industry Engagement

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  Support RFP responses, proposals, case studies, and white papers

  
  


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  Identify regional marketing opportunities and emerging product/service needs

  
  


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  Represent GetixHealth at industry conferences and trade events

  
  


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  Enhance brand visibility and strengthen executive-level relationships

  
  

Compliance & Leadership Alignment

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  Ensure adherence to all regulatory, legal, and ethical standards

  
  


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  Partner with executive leadership (CEO, President, CFO, CRO) to drive growth initiatives

  
  


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  Travel as required throughout assigned territory

  
  

Qualifications

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  Bachelor’s Degree in Business, Marketing, or related field required (Master’s preferred)

  
  


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  10+ years of healthcare revenue cycle management sales experience

  
  


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  Demonstrated success selling into hospitals and physician groups

  
  


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  Proven ability to engage C-suite healthcare executives

  
  


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  Strong knowledge of hospital and physician RCM services (1st Party preferred)

  
  


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  CRCR certification preferred

  
  


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  Proficiency in Salesforce CRM