Campaign Trafficking & Execution
● Traffic direct-sold campaigns in Google Ad Manager (GAM) and social campaigns across Meta and Pinterest.
● Set up line items, ad units, and targeting parameters per campaign specs and insertion orders.
● Review media plans to ensure alignment with inventory requirements and client deliverables.
● Capture and document campaign launch screenshots in a timely manner.
● Support campaign launches across GAM, Facebook, Pinterest, Instagram, affiliate-based platforms, and other relevant ad operations systems.
Pacing & Reporting
● Monitor and update daily campaign pacing and performance across GAM, Meta, Pinterest, Klaviyo, Dashsocial, IAS and other dashboards.
● Pull weekly, monthly, and end-of-campaign reports across platforms and compile into structured summaries.
● Prepare kick-off call decks and wrap-up decks from performance data using Google Slides and Canva.
● Manage revenue reporting from internal dashboards with accuracy and consistency.
Campaign & Data Management
● Manage Asana tasks to ensure all campaign deliverables are tracked, executed, and up to date.
● Analyze Invalid Traffic (IVT) performance via IAS and flag anomalies as needed.
● Execute tasks with a focus on quality, accuracy, and attention to detail.
Collaboration & Communication
● Work closely with Campaign Managers and the Senior Ad Operations Specialist to align on priorities and deliverables.
● Communicate proactively on task status, blockers, and risks before they become issues.
● Provide backup support for ad-hoc requests and operational needs as directed by management.
● Collaborate across teams to align individual task execution with broader campaign objectives.