What we want:
We are seeking a dynamic and detail-oriented Ad Operations Specialist with 2+ years of experience to lead the operational excellence of IngeniousPlex. This role encompasses managing campaign execution, facilitating DSP-SSP integrations, and ensuring seamless platform operations to deliver maximum performance for advertisers.
Who we are:
Vertoz is MADTech Group, helping Digital Marketers, Advertising Agencies, and Digital Media businesses with their Data-Driven Marketing, Advertising & Monetization expedition by utilizing the latest technology. Vertoz has developed in-house full-stack MADTech Products and acquired various components to complement. For more details, please visit our website here.
What you will do:
•Campaign Management:
Oversee end-to-end campaign setup, including bid strategies, targeting configurations, and creative trafficking.
Monitor campaign performance and proactively optimize key metrics like CTR, CPM, and ROI, etc.
Collaborate with advertisers to define campaign goals and ensure they align with IngeniousPlex’ capabilities.
•Integration Management:
Manage integrations between DSP and SSP platforms, ensuring smooth communication via OpenRTB protocols.
Onboard new supply and demand partners, handle testing processes, and troubleshoot technical discrepancies.
Coordinate with supply-side partners to ensure inventory quality and compliance with advertiser requirements.
•Technical Operations:
Troubleshoot and resolve technical issues, such as discrepancies in bid responses, ad delivery, and tracking tags.
Conduct quality assurance for creatives, ad tags, and landing pages to ensure compliance with policies.
Work with the Product and Tech teams to improve IngeniousPlex platform functionality and resolve bugs.
•Reporting & Analysis:
Analyze campaign performance data to identify trends and actionable insights for advertisers.
Generate detailed reports on campaign success, partner performance, and inventory utilization.
Share optimization recommendations to improve platform efficiency and maximize ad spend ROI.
•Collaboration & Support:
Serve as the primary point of contact for advertisers, providing timely updates and resolutions.
Collaborate with internal teams (Tech, Product, and Account Management) to ensure seamless platform operations.
Maintain and update IngeniousPlex Knowledge Base (KB) with integration processes, campaign management guidelines, and best practices.
Requirements
•Technical background (BSc IT, Computer Science, or related field) or relevant certifications in programmatic advertising.
•Hands-on experience with DSP platforms and SSP integrations.
•Familiarity with privacy regulations (GDPR, CCPA) and their impact on DSP operations.
•Proficiency in reporting tools and dashboards to create performance insights.
•Detail-oriented and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
•Deep understanding of OpenRTB protocols, DSP-SSP integrations, and ad-serving mechanics.
•Familiarity with ad verification tools, tracking systems (e.g., postback pixels, S2S), and analytics platforms.
•Experience troubleshooting discrepancies between DSP and SSP platforms, including bid rates, win rates, and delivery metrics.
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