Amazon SEO Manager

Pet Honesty is built on Honest Ingredients and Honest Health. As their Amazon SEO Manager, you'll make sure that story wins the search, the click, and the sale - delivering science-backed products that help dogs and cats live healthier, happier lives.

Pet Honesty

Pet Honesty is one of the leading pet health and wellness brands in the U.S., obsessed with helping pets live healthier, happier, and longer lives. We develop science-backed supplements, dental solutions, calming aids, probiotics, joint health products, skin & coat formulas, and other daily wellness essentials for dogs and cats. Our products are trusted by millions of pet parents and sold through major retailers, Amazon, Chewy, and Pet Honesty's direct-to-consumer platform. Learn more about our mission, products, and culture at www.pethonesty.com.



We're also entering an exciting new chapter of growth and innovation. Pet Honesty continues to invest heavily in research-backed formulations, ingredient transparency, product innovation, AI enablement, and omnichannel expansion. In 2026, the company launched "The Honest Difference," a national initiative highlighting our commitment to clean ingredients, scientific validation, and meaningful outcomes for pets, while also pledging $1 million in product donations to pets in need.

What You Will Do

You will own Amazon's organic growth engine at Pet Honesty, from keyword strategy to on-page optimization to the data that shows what is driving, or blocking, conversion. Using Search Query Performance and Brand Analytics, you will diagnose where the funnel is breaking down, turn that into clear content and creative direction, and lead day-to-day optimization across the brand's top product lines, while managing a direct report who handles the rest of the catalog.

Responsibilities:

• Own Amazon SEO strategy, keyword research, and organic ranking improvement across the brand's top-tier product listings


• Use Search Query Performance (SQP) and Brand Analytics to diagnose funnel drop-offs and uncover growth opportunities


• Direct optimization of product detail pages, including titles, bullets, A+ content, images, and video


• Partner with Paid Media, Creative, and Ecommerce teams to align organic strategy with broader growth initiatives


• Manage and guide a direct report responsible for optimization across the remaining product tiers

Who You Are

You’re a hands-on Amazon expert who thinks in data. You can look at a SQP report and immediately spot where content, pricing, or visibility is holding a listing back. You’ve built organic strategy on the Amazon marketplace for years, ideally inside a high-growth CPG or consumer brand, and are just as comfortable directing creative improvements as you are analyzing the numbers behind them. You bring structure to managing others and stay motivated by drawing a clear line between the changes you make and the results that follow.

Qualifications:

• 5+ years of Amazon marketplace experience, with proven success improving organic rankings, conversion rates, and revenue through content optimization


• Advanced, hands-on experience with Search Query Performance (SQP) and Amazon Brand Analytics


• Strong analytical skills, with the ability to translate data into clear, actionable content and merchandising direction


• Previous experience leading or managing a direct report (preferred)


• Background in CPG, supplements, health and wellness, or consumer products, ideally on a $25M+ Amazon business (preferred)


• Familiarity with Amazon PPC, retail media, or omnichannel ecommerce is a plus, though not required

Benefits

• 100% company paid medical, dental and vision premiums for employees.


• 401(k) with 4% company match


• Unlimited Flexible Time Off


• Pet Insurance


• Life Insurance


• Monthly Flexible Wellness Allowance


• Marketplace Savings Program


• Paid Pregnancy & Parental Leave

Business can be a powerful platform for social change, and our higher purpose is to use recruiting as a force for good to improve people’s lives. Creative Alignments is committed to fostering a people-first culture — one that honors diversity and welcomes people regardless of their chosen or inherent identity. As part of this, we are intentional in our efforts to improve diversity, equity, and inclusion, both internally and with our clients.