Backlink Outreach Specialist

We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.

Qualifications

• Proven experience with backlink outreach, link building, or digital PR
• Strong understanding of SEO and the importance of high-quality backlinks
• Familiarity with tools like Ahrefs, Hunter.io, Pitchbox, SEMrush, BuzzStream, or similar
• Excellent written communication skills and attention to detail
• Ability to research effectively and think creatively to identify link targets
• Organized, proactive, and self-motivated with the ability to work independently

Nice to Have

Experience working in the legal or healthcare verticals

Basic knowledge of Google Sheets and CRM systems

Familiarity with on-page SEO or technical SEO principles

Key Responsibilities

1. Link Prospecting & Opportunity Discovery

• Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).
• Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:
• Resource pages
• Guest posting opportunities
• Broken link replacements
• Unlinked brand mentions
• Relevant directories or citations
• Local news and PR-based links

2. Contact Discovery & Vetting

• Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins.
• Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.

3. Outreach Execution

• Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.
• Manage follow-ups in a timely manner to maintain consistent communication.
• Track and document outreach performance (replies, positive responses, links secured).

4. Relationship Management

• Build long-term relationships with webmasters, journalists, bloggers, and influencers.
• Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.

5. Reporting & Collaboration

• Maintain detailed records of outreach efforts in spreadsheets or CRM tools.
• Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.
• Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.

It wouldn't be a startup without some perks, right?!

• Even though we're small, we take care of each other. That's why we offer top-shelf benefits including health, dental, and vision insurance alongside a company sponsored 401k plan with matching.
• Office snacks and pizza Fridays on the house, no starving artists here 😄
• Flexible work schedule. Work when you want, where you want as long as s$@t gets done.
• Not to peer pressure you into getting a dog…but if you decide to get a new pet, MeanPug will reimburse your expenses (e.g. for shelter fees, vaccinations, etc) up to $500. While this might not cover your purebred pugadoodle, it should cover most costs for onboarding your new best friend 🐶
• You get a laptop, and you get a laptop! No but seriously, pick out the right machine for you when you start, brownie points for fellow Mac lovers 👻
• Team outings and events. We make it a point to do something fun as a group at least a few times per year. Whether that's going out for a nice dinner or an off Broadway rendition of the Celino & Barnes breakup, we think spending time together doesn't always have to be in the office.
• A plant. Yeah we don't expect to win you over with this one.