Braze CRM Specialist

Employment Type: Full-Time, Independent Contractor 

Work Model: Remote

Work Hours: Dedicated US Eastern Standard Time (EST) alignment (9:00 AM – 5:00 PM ET)

Role Overview

We are seeking a hands-on, highly execution-focused Braze CRM Specialist to take technical ownership of a newly licensed Braze platform for a fast-growing experiential entertainment and location-based gaming company operating over 40 corporate facilities across North America.

In this seat, you will act as the core technical executor bridging disparate data streams—connecting our third-party booking engine, proprietary in-facility gameplay tracking systems, and Braze. Working closely with growth leadership, you will turn lifecycle strategies into automated, multi-channel customer journeys (Email, SMS, In-App). Utilizing advanced Liquid syntax, you will personalize dynamic messaging for distinct player segments (families, competitive gamers, youth, and corporate/B2B groups) to drive repeat visit frequency, customer retention, and lifetime value.

Key Responsibilities

1. Braze Campaign Execution & Journey Building

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  Canvas Flow Engineering: Build, test, and deploy multi-channel lifecycle messaging, Canvas flows, and automated triggers directly within Braze.

  
  


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  Template Administration: Construct, configure, and maintain scalable message templates and reusable content blocks across email, SMS, push notifications, and in-app messaging.

  
  

2. Advanced Liquid Scripting & Dynamic Personalization

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  Liquid Code Development: Write, validate, and maintain Liquid syntax inside Braze to deliver dynamic, personalized messaging based on real-time booking history, player behavior, and gameplay achievements.

  
  


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  Granular Segmentation: Utilize custom attributes, event properties, and behavioral data to build highly targeted player segments and retention cohorts.

  
  

3. Data Plumbing, System Integration & QA Testing

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  Data Stream Connection: Partner with technical and engineering teams to ensure clean API integrations, event tracking, and custom attribute passes between our booking engine, venue systems, and Braze.

  
  


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  A/B Testing & Optimization: Design and execute structured A/B and multivariate tests (subject lines, timing, copy variants, channel mix) to optimize open, click, and re-booking conversion rates.

  
  


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  Rapid Issue Resolution: Serve as the primary technical point of contact for same-day troubleshooting, campaign bug fixes, and data sync resolution—ensuring zero downtime during peak mid-to-late week booking windows.

  
  

Required Skills & Qualifications

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  Braze Mastery: Proven, hands-on experience building, managing, and troubleshooting campaigns and Canvas flows directly inside Braze (candidates whose experience is limited strictly to HubSpot, Salesforce Marketing Cloud, or Klaviyo will not qualify).

  
  


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  Liquid Syntax Proficiency: Advanced proficiency writing and debugging Liquid code for dynamic content personalization within messaging templates.

  
  


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  Data & Technical Literacy: Deep technical understanding of API payloads, event tracking, custom attributes, event properties, and how data syncs between external SaaS platforms and Braze.

  
  


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  Execution & Tactical Focus: Strong "doer" mindset—while creative assets, copy, and visual designs are provided by internal marketing leads, you will own technical assembly, data mapping, QA testing, and execution.

  
  


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  Time Zone Alignment: Full daily availability to work dedicated full-time hours matching 9:00 AM – 5:00 PM US Eastern Time (ET).

  
  


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  Security Compliance: Willingness to operate within secure enterprise remote desktop environments (e.g., enterprise secure browsers) following standard compliance protocols (SOC 2, ISO 27001, GDPR).

  
  

Preferred Qualifications

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  Prior experience managing CRM campaigns for location-based entertainment, multi-location retail, hospitality, gaming, or event-driven consumer brands.

  
  


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  Familiarity with connecting venue-level POS, ticketing, or custom booking systems with central marketing automation hubs.

  
  

Success Metrics (KPIs)

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  Execution Accuracy & Velocity: Flawless technical deployment of Canvas flows and dynamic Liquid templates without campaign errors or data breaks.

  
  


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  Conversion & Re-Booking Impact: Demonstrable improvements in player repeat visit frequency, email/SMS click-through rates, and lifecycle retention metrics.

  
  


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  System Health & Resolution Speed: Rapid resolution of same-day campaign bugs and data sync flags during peak operational periods.