Business Development Manager - Americas

About ®em-trak & SRT Marine Systems

SRT Marine Systems plc (SRT) is a global leader in maritime domain awareness technologies, delivering systems and products that enhance maritime safety, security, environmental protection, and operational performance worldwide.

®em-trak is SRT’s internationally recognized AIS and marine communications brand, with a global network of over 5,000 dealers and distributors and a significant installed base across leisure, commercial, and government markets. Our portfolio includes AIS Class A and B transceivers, small vessel trackers and integrated VHF/AIS systems, with continued expansion into a broader connected marine ecosystem.

As we enter the next phase of growth in the Americas, we are seeking a commercially astute and strategically minded Business Development Manager to lead and shape our channel development across the region.  This is a truly progressive role where you, as an individual, can and will make a huge impact on the future growth of the ®em-trak brand!

Overview

The Business Development Manager will spearhead ®em-trak’s strategic expansion across the U.S. and broader Americas, focusing on building a robust channel and market presence. This high-level, commercially driven role emphasizes strengthening distributor partnerships, activating dealer networks, and cultivating sustainable demand within key market segments; operating within a distributor-led model that relies on credibility, collaboration, and strategic alignment rather than direct control.

Key Responsibilities of the Business Development Manager

• Channel & Distributor Strategy: Optimize distributor performance, develop collaborative growth plans, and ensure alignment with ®em-trak’s brand, product, and margin objectives. Collaborate with manufacturers’ representatives to maximize territory coverage.


• Dealer & Installer Activation: Map and qualify dealer networks, identify high-potential partners, and lead enablement initiatives such as training and trade show engagement to drive demand and value propositions.


• Market & Segment Development: Prioritize high-value verticals (e.g., commercial retrofit, OEM, government), develop tailored strategies, and support OEM and integrator relationships. Provide market insights to inform product and pricing strategies.


• Demand Generation & Brand Positioning: Represent ®em-trak at regional industry events, enhance brand credibility, and support targeted marketing initiatives aligned with channel strategies.


• Cross-Functional Collaboration: Align regional efforts with global sales and product teams, relay market intelligence, and contribute to long-term regional growth planning.

Business Development Manager – what success looks like in the first 12 Months

• Clear channel segmentation and mapping.


• Enhanced distributor engagement and accountability.


• Activation and increased engagement of key dealers.


• Development of a structured pipeline within target verticals.


• Elevated market visibility and strengthened brand positioning.


• Be pivotal role in shaping ®em-trak’s growth in the Americas.

Experience (not exhaustive)

• Exceptional business development or regional sales within marine electronics or related technical sectors (aerospace, communications, etc.).


• Proven success in distributor-led markets and dealer network development.


• Experience collaborating with manufacturers’ reps.


• Strong commercial acumen with technical literacy to engage with OEMs, installers, and integrators.


• Marine electronics experience is highly advantageous.

Personal Attributes

• Strategic, disciplined, and commercially astute.


• Skilled in building credibility and partnerships within distributor-led environments.


• Confident communicator across all levels.


• Organized, focused on high-value segments, and resilient in a dynamic market.


• Motivated by sustainable growth rather than short-term wins.

Location & Travel

• Based in the U.S. (Florida preferred but not essential).


• Regular travel across the Americas region required, including trade shows, distributor visits, and customer engagement.

Business Development Manager - What We Offer

• Competitive salary with performance incentives.


• Healthcare benefits.


• Flexible working arrangements.