Cold Caller (OFF)

Role: Cold Caller
Hours: 8am - 5pm Mountain Standard Time
Hourly Wage: $7 - $9 USD per hour

Lago is on a mission to build a world-class outbound sales engine — and we’re looking for driven, sharp, and ambitious Cold Callers (Sales Development Representatives) to help us get there.

This isn’t your average cold calling job. You’ll be prospecting with purpose — sparking real conversations, uncovering digital marketing needs, and booking qualified appointments that our Account Executives can close.

Forget robotic scripts — we’re looking for strategic communicators who think on their feet, understand the digital landscape, and know how to turn curiosity into conversions. If you're energized by performance targets, thrive in fast-paced environments, and want to grow in a company that rewards results, this is your stage.

Responsibilities

• Conduct high-volume outbound cold calls to U.S.-based prospects
• Diagnose potential clients’ digital marketing needs and propose relevant service pathways
• Set a minimum of 1 qualified appointment per business day with a target of 10–15 per 3-week ramp-up period
• Perform independent research to better understand client industries and pain points
• Log activity and results in CRM (Apollo)
• Collaborate with team members, including Senior SDRs, for training and continuous performance improvement
• Participate in daily check-ins and team standups

• Proven experience in cold calling, outbound sales, or B2B lead generation
• Strong communication skills in English with neutral to minimal accent
• Understanding of digital marketing concepts: SEO, Google Ads, Local Service Ads, and basic web principles
• Ability to adapt talk tracks and think critically — no rigid scripts
• Comfortable receiving and implementing feedback
• Self-starter with a strong work ethic and accountability
• Stable internet connection, quality headset, and backup power preferred

Preferred Qualifications

• Experience working in or selling performance digital marketing services
• Background in Google services or experience working with SEO, PPC, or Meta ads
• Prior use of tools like Apollo, HubSpot, or similar CRMs

Compensation & Performance Structure

• Competitive hourly rate based on skill and experience (starting at $7/hr)
• Activity-Based Bonuses and Performance-Based Commission on top of base pay
• 3-Week Probationary Period with clear performance benchmarks:
• Must hit 10–15 appointments in the first 15 business days to pass probation
• Ongoing evaluation using scorecards and call metrics via Apollo dashboard

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.