Commercial Irrigation Division Manager

Position Overview

The Commercial Irrigation Division Manager is responsible for building, scaling, and supporting commercial irrigation capabilities across the Conserva Irrigation franchise network. This role serves as a commercial subject-matter expert, trainer, and specialized Franchise Business Coach (FBC), reporting directly to the Brand President, and partnering closely with franchise owners to help them grow profitable, sustainable commercial and residential irrigation businesses.

Working in alignment with the leadership team, the Commercial Division Manager establishes standards, training, pricing frameworks, and best practices for commercial irrigation services—while also serving as an enterprise-level technical resource to support franchise success.

Key Responsibilities:

Business Coaching

• Act as a specialized Commercial Franchise Business Coach (FBC), reporting to the Brand President.


• Coach franchise owners on commercial readiness, opportunity selection, pricing discipline, margin protection, and operational scalability.


• Conduct on-site and virtual coaching visits, business reviews, and field observations.


• Support franchise owners through early commercial wins and complex or higher-risk projects.

Commercial Strategy & Capability Development

• Develop and refine the commercial irrigation business model.


• Define and standardize basic commercial irrigation services and scheduling.


• Establish foundational service execution before advancing to audits, optimization, and water management.


• Create phased adoption paths and readiness criteria for franchise participation.

Irrigation Technical Leadership & Enterprise Support

• Act as the go to commercial technical resource for the enterprise, supporting complex irrigation challenges.


• Provide technical guidance that may extend into residential irrigation when needed.


• Maintain a substantive understanding of central control platforms and communication protocols, including strengths, limitations, and best-fit applications.

Pricing Strategy & Financial Discipline

• Partner with leadership to develop and maintain a scalable pricing matrix for commercial services.


• Ensure pricing reflects commercial market expectations, service complexity, and margin requirements.


• Coach franchise owners on consistent application of pricing frameworks.

Training & Development

• Design and deliver training programs for franchise owners, managers, sales leaders, and technicians.


• Lead individual, regional, and network-wide training sessions.


• Develop scalable playbooks and tools supporting service delivery, scheduling, technical competency, and sales fundamentals.

Leadership Collaboration & Performance Measurement

• Collaborate with the Brand President and leadership team to align commercial strategy.


• Track and improve franchisee KPIs related to revenue, margins, franchise adoption, pricing, and execution quality.


• Drive continuous improvement through data, feedback, and best-practice sharing.

Qualifications:

• 3+ years proven operational experience in commercial irrigation


• Strong technical understanding of irrigation systems and service delivery.


• Experience in business coaching, operations, or sales leadership.


• Ability to influence without authority in a franchise environment.


• Willingness to travel up to 40%.

Key Attributes

• Credible commercial irrigation expert


• Strategic yet hands-on leader


• Confident coach and communicator


• Passion for helping franchise owners build profitable, scalable businesses