Copy Lead - Marketing, Creative

What we’re building

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team passionate about learning, operating, and creating innovative products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we always act authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps into a brand known worldwide as a leader in gaming, entertainment, and hospitality. We’re bringing that legacy into the digital space — ready to join us? 

What’s the role

As a Copy Lead, you'll craft compelling narratives, engaging copy, and impactful messaging that drive user acquisition and engagement across all channels for casino and sportsbook. 

Reporting to the Creative Director, this role blends high-level copy direction and team management with hands-on writing. You’ll contribute to a high-performing team, evolving the voice and tone for our brand — including scripts, paid social, organic content, CRM (email, push, in-app), landing pages, and beyond. And you'll help shape the narrative for product launches, seasonal campaigns, and evergreen storytelling.

This includes:

• Lead creative development and storytelling across campaigns, product launches, and evergreen initiatives.

• Write and edit compelling copy — digital, social, CRM, video scripts, retail, and more.

• Manage, mentor, and guide copywriters, providing constructive feedback to elevate the team's overall quality.

• Manage multiple projects efficiently with clarity, speed, and a focus on creative excellence.

• Collaborate with cross-functional teams to optimize copy for campaigns across various platforms and channels

• Lead copy experimentation, including cross-channel A/B testing and performance analysis, to improve results.

• Review and approve (or improve) copy assets prior to final delivery.

• Contribute to messaging guidelines and tools to help marketers and communicators express brand messages consistently and powerfully.

Your domain of influence

A general overview of how your time and talents will be invested. Proportions may ebb and flow:

• Team Management & Development - (30%)

• Cross-Collaboration & Influence - (30%)

• Copy Delivery & Execution - (30%)

• Strategic Leadership - (10%)

Our ideal candidate:

You’re a player-coach, leading by example and mentoring/editing other writers. You have a keen eye for detail and a passion for ensuring every piece of copy is smart, fresh, and effective. And you’ve got the experience to prove it — a portfolio featuring sports and/or casino iGaming work is required.

We’re looking for:

• 7+ years of experience, ideally in-house for a high-growth, iGaming brand

• 1-2 years of experience leading a small copy team (and managing people)

• Strong copywriting portfolio (emails, ads, and concepts, not just content writing) that showcases both brand marketing and lower-funnel tactics

• Expertise on what works (best practices)  — emails, push, ads, scripts, landing pages, app store copy, and more

• Ability to analyze data and metrics to inform copy decisions and influence marketing strategy

• Excellent communication and presentation skills, with the confidence to champion and critique work constructively

• Strong understanding of testing methodologies

• Ability to translate complex ideas into clear, simple, and effective messaging (you could make this job description much shorter)

The treasures you shall reap

 We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to:

• Flexible vacation allowance. 

• Remote or Hybrid Flexibility: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin headquarters at least twice a year, or a hybrid arrangement. 

• Innovative Environment: Join a team that thrives on pushing boundaries.

• Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.

• Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.

• Backing of a globally recognized brand and enterprise-level resources

Roster of Uniques 

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).