Creative Strategist - Performance UGC / Paid Social

We’re hiring a Performance Creative Strategist to own the ideation, scripting, and execution of high-volume, test-ready paid social creative across Meta, TikTok, and YouTube.

This role sits at the intersection of creative, performance, and systems. You’ll be responsible for generating a steady pipeline of concepts, translating product science into compelling UGC scripts, directing creators, and iterating quickly based on performance data.

If you’re energized by speed, structure, and shipping ads that convert—this role is for you.

What You’ll Do

• Produce 20 performance concepts per week
• Turn product benefits & science into compelling scripts
• Direct UGC creators + manage a Video Editor
• Monitor trends & competitors to generate new angles
• Review footage/edits and deliver final ad variations
• Analyze performance data and iterate quickly
  
  

You Are

• Experienced in DTC performance creative (3–5 years)
• Expert at hooks, storytelling, UGC direction, and scripting
• Highly organized, fast-moving, analytical
• Fluent in Meta/TikTok ad trends
• Knowledgeable in supplement/wellness-ad compliant messaging

• Strong understanding of Meta/TikTok ad policies
• FTC-compliant messaging experience
• Experience with trend tools (Ads Library, TikTok CC, etc.)
• Able to deliver daily concepts & fast turnarounds.

• High ownership, high output, high impact
• Direct line between your creative decisions and performance results
• Competitive fixed compensation plus a % of ad spend as a performance bonus
• Fully remote, async-friendly environment with clear expectations
• Health/wellness stipend
• Health Insurance