CRM Manager

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser lipo and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.

This position is based on-site in the Greater Seattle Area.

A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member can make a difference. We love what we do, and it shows. As the national leader in providing cutting-edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 100 locations, Sono Bello is the largest and fastest-growing cosmetic surgery practice in the nation.

We are looking for a data-driven, patient-obsessed CRM Manager to lead the strategy, execution, and optimization of our CRM efforts. This is a critical role in managing our messaging throughout the patient journey, improving conversion rates through email / text along with reactivation of legacy contacts, personalizing and segmenting the patient journey across multiple touchpoints including email, text, website and expansions of our referral programs.

ESSENTIAL DUTIES AND RESPONSIBILTIES:

• CRM Strategy & Execution: Develop and own the CRM roadmap to drive retention, loyalty, and reactivation of customers across channels (email, SMS, push, in-store).


• Email Domain Management / Text # Best practices: Experience managing and working with Hubspot / ESPs to manage and optimize delivery of our email domain / text phone numbers


• Customer Segmentation & Journey Mapping: Define patient cohorts and behavioral segments to deliver relevant and timely messaging throughout the patient lifecycle.


• Campaign Management: Plan, build, and analyze multi-channel CRM campaigns—transactional, promotional, educational, and triggered workflow automations.


• Loyalty & Retention Programs: Lead or support referral and loyalty initiatives, engagement programs, and retention strategies tailored to accelerate the impact of CRM to business goals


• Data & Insights: Partner with Analytics and Product teams to interpret data, identify trends, and deliver actionable insights to optimize CRM impact.


• Testing / Experimentation: Experience with A/B testing, journey building, and workflow automation logic through Hubspot to reduce inefficiency in patient messaging / contact strategies


• Compliance & Best Practices: Ensure all communications are HIPAA-compliant (where applicable) and follow best practices in optin, consent management and data protection (e.g., TCPA, CAN-SPAM).


• Cross-Functional Collaboration: Work closely with Brand and Product teams, contact center, and field / operational teams to align CRM initiatives with business goals.
  
  

EDUCATION AND EXPERIENCE REQUIRED:

• Minimum 8-10 years of experience developing and executing complex marketing programs that exceed expectations and deliver measurable performance to revenue goals – retail, ecommerce, national + local brand experience a plus


• Proven track record of managing complex data driven / performance-based business structures in Hubspot or similar CRM technologies


• Superior analytical and communication skills including ability to effectively analyze marketing effectiveness, communicate to a variety of audiences, summarize reporting and make solid data-driven recommendations to optimize CRM performance.


• Strong project management, time management, multitasking, and decision-making skills that thrive in a fast paced environment of shifting deadlines.


• Creative and innovative, must be able to set and maintain high standards while maintaining a bias to action and innovation.


• Proactive, takes initiative, works independently, strong listening skills and can receive and provide critical feedback.


• Ability to travel to centers and national support


• BA/BS Degree in Marketing, Business, Communications, or equivalent field.
  
  

WORK ENVIRONMENT:
Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.

COMPENSATION:

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $90,000 - $105,000 + Bonus.

BENEFITS:

• Medical


• Dental


• Vision


• Life Insurance


• 401K


• EAP


• PTO & Paid Holidays

Pay may vary by location, and actual compensation depends on factors like qualifications, experience, skills, and business needs. Sono Bello may adjust this range in the future. Full-time employees may also receive benefits such as incentives, equity, health coverage, 401(k) matching, paid time off, and parental leave.

Benefits Package includes Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO, and Paid Holidays.

For applicants located in CA: link